Streaming Executive Producer - Wilx

WILX-Station-Lansing, MI 500 American Road Lansing, MI 48911, USA

Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formerly known as Gray Television, Inc. The company is the nation’s largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 45 markets totaling nearly 1.5 million Hispanic TV Households.

The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray’s additional media properties include video production companies Raycom Sports, Tupelo Media Group, and Power Nation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

WILX, the highly rated NBC affiliate located in Lansing, Michigan, for more than 60 years, is on a growth trajectory. WILX currently produces 33 hours of news per week and is growing. A market leader in news, digital, and social media, WILX News 10 is home to Emmy award-winning reporters and the recipient of the Michigan Association of Broadcasters "Station of the Year" award.

WILX is a breaking news and weather station, with a strong emphasis on original, local reporting. Our newsroom leadership is known for developing young journalists. Mid-Michigan (Lansing/Jackson area) is a big news market, home to the state capital and Michigan State University. It is a vibrant, diverse, stable area and a great place to live and work. Lansing is just an hour away from Grand Rapids, downtown Detroit, and a day-trip "up north" for some of the most beautiful places in the country.

If you love lakes, boating, fishing, camping, beaches, downhill skiing, wine, craft brew, Broadway shows, Big 10 sports, minor-league baseball, NFL/NBA/NHL games…Michigan has it all!

WILX-TV in Lansing, Michigan, is seeking a bold, forward-thinking Streaming Executive Producer. This is a leadership role for a digital-first newsroom innovator who understands how audiences consume news on streaming platforms and who can build programming that keeps viewers watching.

You will oversee the strategy, daily execution, and growth of WILX’s streaming products, including live and on-demand programming across the market-leading News 10+ streaming channel,  website, stations’ apps, and social video platforms. This role requires strong news judgment, calm decision-making in breaking news, and the ability to coach and inspire a team in a fast-moving, evolving space.

Duties/Responsibilities include, but are not limited to:

• Lead WILX’s streaming editorial vision, programming priorities, and day-to-day coverage, streaming-first strategy – live events, breaking news and weather coverage, interviews, community-focused features, and "can’t-miss" local programming.
• Ensure all streaming content meets WILX’s journalistic standards for fairness, accuracy, and ethical news gathering.
• Create repeatable workflows and best practices for live production, show planning, graphics, and clip distribution.
• Supervise and train newsroom staff on streaming tools, best practices, and performance expectations; lead by example in both editorial and technical execution.
• In coordination with the News Director, Content Manager, and Digital Manager, plan and oversee live streams and studio/remote productions, ensuring smooth execution, pacing, and strong visuals.
• Partner with news/production/engineering/marketing departments to maintain technical reliability and to continually improve the streaming look (graphics, lighting, audio).
• Use audience insights to refine programming choices, timing, formats, and distribution strategies: track metrics such as retention, watch time, peaks, and engagement.

• Significant experience in digital analytics and planning for digital content.
• A proven…