Business Development & Sales Director - M3 Group

Business Development & Sales Director - M3 Group

Job Category: M3

Requisition Number: BUSIN
004681

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• Posted :
  March 5, 2026
• Full-Time
• Hybrid

Showing 1 location

221 W Saginaw St.
Lansing, MI 48933, USA

M3 Group is a fully integrated, digitally focused, strategically driven branding and marketing agency located in Lansing, MI. M3 Group is a subsidiary of the Reseda Group, a wholly owned credit union service organization (CUSO) of Michigan State University Federal Credit Union. We help our clients understand their target markets, prioritize efforts, and develop engaging, visually compelling content that connects. We can help with everything from breakthrough ad creative to full-scale integrated marketing campaigns.

Need help developing your marketing strategy? We’ve got it. Just want world‑class implementation? No problem, we’re on it. Go to our website, M3 Group, to learn more about our company!

Position Summary:

As the Business Development & Sales Director at M3 Group, you will find yourself traversing multiple industries and areas to support overall growth for the organization. This position allows a high‑energy individual to support multiple divisions with creative strategy while developing critical market growth plans for M3 Group engaging with new business. The Business Development & Sales Director is responsible for driving the growth and expansion of the agency by developing strategic business relationships, identifying new business opportunities, and overseeing efforts to increase revenue.

This role requires a proven track record in marketing, communications, advertising, and public relations, and strong leadership skills to inspire and collaborate with cross‑functional teams. Through a clear and thorough understanding and knowledge of M3 Group’s business and offerings, the Business Development Director will strengthen client relationships, identify new markets and coordinate with internal teams to deliver on client expectations.

Work Arrangement: This position is able to work a hybrid arrangement. Expectation to work onsite at our East Lansing or Auburn Hills office on Tuesday, Wednesday, Thursday and remotely on Monday and Friday each week. Travel may be needed.

An offer of employment with MSU Federal Credit Union and affiliates is contingent upon the agreed work arrangement (onsite/hybrid/remote) and work location. MSU Federal Credit Union may or may not be able to accommodate temporary or permanent changes to work arrangements or allow employment outside the city and/or state of residency in which the new hire resides at the time of offered employment.

• Salary Range: $60,000 + Commission dependent on experience
• 100% Company‑Paid Health, Dental, Vision, Life, and Long‑Term Disability Premiums
• Up to 19.5 days of PTO within your first year, along with 8 Paid Holidays
• 401(k) with Company Match
• 6 Weeks of Paid Parental Leave

Essential Duties and Responsibilities:

• Lead business development efforts by identifying and pursuing new markets and client opportunities to drive agency growth and revenue goals.
• Build and maintain strong relationships with potential clients.
• Develop and implement strategic plans to meet or exceed sales targets.
• Manage, mentor, and motivate a team of sales professionals to ensure performance targets and revenue goals are achieved.
• Track market trends and competitor activity to inform proactive business strategies.
• Lead the preparation of proposals, presentations, and pitches for prospective clients while using M3 templates.
• Monitor and report on sales performance, pipeline growth, and key business metrics, including time tracking, to ensure a clear understanding of the sales cycle and identify opportunities for improvement.
• Represent the agency professionally at industry events, networking functions, and conferences to expand the network and generate leads.
• Negotiate contracts and close deals with clients.
• Stay informed about the agency's services and offerings, ensuring alignment with market demands.
• Provide insights and feedback to improve service offerings and address market needs.
• Other duties as assigned.

Knowledge, Skills, and Abilities

Required:

• High school diploma or…