Account Executive

Overview

Brief Description Moore Media & Digital is seeking a strategic and detail-driven Account Executive to lead and manage direct response television (DRTV) campaigns for purpose-driven clients. This role offers the opportunity to work at the intersection of media, data, and nonprofit impact—delivering results that matter.

Moore is a data-driven constituent experience management (CXM) company achieving accelerated growth for clients through integrated supporter experiences across all platforms, channels, and devices. We are an innovation-led company that is the largest data, media, and marketing company in North America, serving the purpose-driven industry with clients across education, association, political, and commercial sectors.

Moore Media & Digital, a division of Moore, works to build donor surround sound with video, audio, and other digital messages. This includes programmatic video, CTV, programmatic display, email, texting, and some social ads. Part of this is through non-addressable media like DRTV, traditional radio advertising, and other digital services like website design.

• Acts as a single point of contact for all DRTV campaign components for one to two clients, including data feeds, digital support, call center reporting, media buying, and creative production.
• Coordinates DRTV program meetings, both internal and external.
• Conduct weekly status meetings and distributes notes.
• Prepares and conducts client presentations as needed.
• Tracks action items and drive completion promptly.
• Oversees implementation of all ongoing and new DRTV-related projects.
• Oversees setup of new programs.
• Establishes and maintains data flow documents for the backend reporting and fulfillment for DRTV programs.
• Develop reports from Call Centers, eCRM databases, and client databases of record for DRTV transactions.
• Oversees DRTV client call center activities with assistance from subject matter experts.
• Monitors calls & provides recommendations for improvement.
• Assists with developing and conducting call center training.
• Leads calibration calls with call center and client participation.
• Creates call center memos and recommendations.
• Analyzes and delivers reporting to client and internal teams to measure program performance.
• Uses Google Analytics and conversion data to outline processes for optimizing donor conversion on webpages, emails, landing pages, etc.
• Tracks budgets and invoicing to ensure accuracy and timely billing.
• Performs other duties as required.

• Bachelor's Degree (B.A. or B.S.) or equivalent from an accredited college or university. Marketing, Business or Communications preferred.
• 3 – 5 years of project management experience.
• Nonprofit and/or fundraising account management experience a plus.
• Excellent project management skills.
• Strong working knowledge and comfort level working with data organization and operations.
• Hands-on experience analyzing and reporting on program results.
• Understanding of nonprofit industry best practices in direct marketing fundraising, including direct mail, digital, telemarketing, and DRTV.
• Experience with Constituent Relationship Management (CRM) systems like Luminate Online, Every Action, Salsa, etc., a plus.
• Google Analytics experience is a plus.
• Interpersonal skills to develop professional working relationships with clients, vendors, sister companies, and the internal team.
• Ability to adapt to changing priorities.
• Commitment to delivering error-free work and high-quality customer service to clients.
• Friendly, customer-service oriented attitude.
• Proficiency with Microsoft Word, PowerPoint, and Excel.
• Strong verbal and written communication skills.

• Join the largest marketing and fundraising company in North America, serving the nonprofit industry, where we prioritize innovation and professional growth.
• Collaborate with industry subject matter experts with over 5,000 employees across the enterprise.
• To help you stay energized, engaged and inspired, we offer a wide range of benefits including comprehensive healthcare, paid holidays and generous paid time off so you can have the time and space to recharge and pursue your other passions and be with the people you care about.
• Moore is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.