Director, Strategic Communications

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Trinity Western University provided pay range  This range is provided by Trinity Western University. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range  CA $93,000.00/yr - CA$/yr
Position Purpose And Summary

The Director of Strategic Communications advances the mission and vision of Trinity Western University by developing and executing comprehensive communication strategies that faithfully share the story of the University, advancing the brand and reputation with internal and external audiences.

As the internal champion of University communications, this individual will proactively direct the University's overarching narrative and perception by developing and activating strategic communication strategies that enhance Trinity Western’s visibility, credibility, reputation, and brand.

Key Areas of Responsibility

Strategic Communications Leadership (External & Internal)

Successfully lead the strategic communications function based on a well-informed understanding of the mission, vision, values, strategic direction, goals, and objectives of the University
Develop and activate a comprehensive University communications strategy and calendar for both internal and external audiences that seeks to advance the University’s mission and vision
Develop and oversee crisis communication strategies and ongoing issues management
Ensure organizational preparedness and protocols for reputational risks and media scrutiny
Develop a structured internal communications strategy to foster engagement, transparency, and alignment among faculty, staff, and students
Create compelling institutional narratives with supporting content and messaging that effectively communicate the University’s key messages based on an established brand platform
Lead the integration of brand narratives across digital platforms, leading and leveraging content marketing and storytelling approaches to engage key audiences across multiple media channels
Provide strategic counsel, guidance, and support for executive communications, including speech writing, op-eds, and key leadership messaging
Determine budget and resource allocation required to execute communications plans successfully
Establish key performance indicators (KPIs) and analytics tools to monitor, measure, and analyze the impact and effectiveness of communication efforts—calibrating strategies as needed

Team Leadership & Management

Provide strategic leadership for a diverse team of communications professionals while helping to set expectations, clearly define priorities, monitor progress, and assess overall performance
Develop and encourage a healthy and productive working environment for members of the strategic communications team and colleagues
Guide the strategic communications team to provide proactive solutions to drive success
Lead, coach, and develop all direct reports to optimize their personal and professional progress through 1-to-1 meetings, performance reviews and informal coaching opportunities
Participate in workforce and resource planning as invited by the area leader

Media & Stakeholder Relations

Lead the communications and media relations function to develop proactive plans for maintaining positive and constructive relationships with relevant media outlets and partners
Oversee an effective media relations outreach strategy focused on securing earned media by building traditional and non-traditional media lists, pitching stories, handling media inquiries
Proactively engage with advancement, enrolment, administrative, and academic areas to ensure strong communication, strategic alignment, and effective execution of communications initiatives
Collaborate with government and community relations areas to ensure the University's voice is effectively represented in policy discussions and external partnerships
Establish and manage ongoing…