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Manager, Brand Marketing

Job in Lancaster, Fairfield County, Ohio, 43130, USA
Listing for: Versant
Full Time position
Listed on 2026-03-12
Job specializations:
  • Marketing / Advertising / PR
    Marketing Manager, Marketing Communications, Digital Marketing, Marketing Strategy
Salary/Wage Range or Industry Benchmark: 90000 - 100000 USD Yearly USD 90000.00 100000.00 YEAR
Job Description & How to Apply Below
  • Compensation: USD 90,000 - USD 100,000 - yearly
Company Description

VERSANT is a leading force in news, sports and entertainment - home to iconic and trusted brands that inspire, inform, and delight audiences. Our unique combination of content, technology and services enriches the cultural fabric, igniting passions, sparking conversations, and connecting people to what they love most.

As an independent, publicly traded company, VERSANT brings together powerhouse cable networks - including USA Network, CNBC, MS NOW (formerly MSNBC), Oxygen, E!, SYFY, and Golf Channel - with dynamic digital and direct-to-consumer brands such as Fandango, Rotten Tomatoes, Golf Now, Golf Pass, and Sports Engine. Together, these businesses reflect our commitment to delivering exceptional experiences across every screen and service.

VERSANT is an industry-changing media company fueled by innovation and an entrepreneurial spirit. With a strong foundation and a forward‑looking vision, VERSANT empowers creativity, embraces change, and drives connection in an ever‑evolving world.

Job Description

The Manager, Brand Marketing will support the planning, development, and execution of marketing campaigns across Versant’s sports (USA Sports, Golf Channel), as well as some entertainment properties (USA, E!, SYFY, Oxygen). This hands‑on role plays a key in day‑to‑day strategic development, campaign execution, cross‑functional coordination, and project management. The ideal candidate is detail oriented, highly collaborative, and comfortable managing multiple projects in a fast‑pace‑oriented, highly collaborative, and comfortable managing multiple projects in a fast‑paced environment.

Responsibilities
  • Support the Director in development and execution of brand strategies for keysports properties
  • Manage day‑to‑day‑to‑day marketing campaign planning across all internal team verticals and platforms, as well as external partners
  • Ensure brand consistency across linear, streaming, digital, and social deliverables
  • Assist in gathering campaign insights, performance data, and recap materials
  • Create marketing materials and communication presentations showcasing larger campaign initiatives
  • Act as liaison to Versant’s various sports partnerships – maintaining regular correspondences with leagues across the USA Sports portfolio
  • Collaborate with content distribution teams to ensure marketing materials support affiliate campaigns
  • Maintain marketing budgets, vendor invoices, and campaign documentation
  • Coordinate cross‑promotional opportunities between sports and entertainment properties
  • Track sports marketing deliverables and updated timelines across USA Sportand Golf Channel
  • Manage project timelines, asset trackers, and cross-functional‑functional workflows to ensure on‑time delivery
  • Organize regular status meetings, agendas, and recaps
  • Support larger promotional activations for specific properties or marketing campaigns
  • Act as a reliable day‑to‑day‑to‑day contact for agency partners and vendors on assigned campaigns
  • Support senior team members on broader brand initiatives, presentations, and planning needs

This role offers development in:

  • Multi‑platform campaign strategy and execution.
  • Sports marketing and partnership support.
  • Cross‑network collaboration and stakeholder management.
Qualifications
  • Bachelor’s degree in Marketing, Communications, Business, or related field.
  • 3+ years of brand marketing or related experience in sports, media, consumer marketing, or entertainment.
  • Hands‑on experience supporting multi‑platform marketing campaigns.
  • Strong project management and organizational skills.
  • Ability to work effectively in cross‑functional teams.
  • Strong attention to detail and comfort managing many moving parts.
  • Excellent written, verbal communication, and presentation skills.
Desired Characteristics
  • Knowledge of sports and/or entertainment marketing.
  • Ability to craft cohesive strategies based on analytics that will drive larger marketing campaigns.
  • Familiarity with digital and social media marketing platforms.
  • Basic understanding of media planning.
  • Experience working with media and promotional agencies.
  • Experience supporting sales or client‑facing teams is a plus.
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