Executive Director, Marketing and Public Information

DESCRIPTION

Under the direction of the Superintendent/President, oversees and performs multiple institutional functions including media relations, community relations, legislative advocacy, marketing, advertising, publications and graphic standards. Performs other related duties may be assigned.

REPRESENTATIVE DUTIES

E – indicates essential duties of the positionDevelops and maintains contacts and relationships with representatives of the news media from a variety of markets serving diverse groups, elected officials, business and industry, college, students, and the general public. (E)
Advises college officials and staff on matters related to the image and promotion of the college, including media relations and crafting responses to inquiries. (E)
Writes, edits, and distributes news releases, feature stories, public service announcements, emergency alerts, campus updates, letters, bullet points for speeches and other related materials, conducts interviews, and serves as college spokesperson and media liaison to print and broadcast media representative of our diverse student body and community. (E)
Directs production of all college publications including planning, layout, coordinating work of designers, videographers, and photographers; prepares print bid specifications, negotiates pricing, and coordinates printing with vendors. (E)
Supervises, directs and evaluates all Marketing & Public Information staff including Web Developer, Administrative Coordinator, Marketing Coordinator, hourly workers, and student workers; provides work direction to interns, volunteers, contractors and vendors in photography, design, and printing. (E)
Coordinates college-wide graphic standards program including review and approval of publications, mass communications, social media and web pages. (E)
Provides leadership for the district's strategic marketing including analyzing demographic data to develop appropriate marketing and advertising strategies for the college, ensuring outreach to our diverse constituent groups; coordinates marketing efforts with appropriate district staff; creates ad copy, places media buys for maximum effectiveness, and negotiates contracts. (E)
Works with the district's research and planning function to identify opportunities to improve and strengthen the district's legislative program, equitable and diverse community outreach, culturally aware communications and marketing. (E)
Works with the district school and community relations function to coordinate community outreach, communications and marketing to our diverse community populations. (E)
Monitors and directs the college's legislative advocacy program which includes tracking State and Federal legislation affecting colleges; works with representatives of campus constituent groups to develop platforms on key issues and in coordination with the President, advocates those positions to elected officials. (E)
Participates as a member of various governing bodies and committees. (E)
Provides communication support for the President including covering Board of Trustees meetings. (E)
Prepares and monitors annual budget for public relations office including college advertising and publications budgets. (E)
Takes photographs and arranges for photos ensuring representation of all constituent groups. (E)
Maintains all social media outlets of the college. (E)
Maintains the graphic interface and design of the college website and subsidiary websites. (E)
Supervise and oversee the graphic arts operation of the college. (E)
Plans, organizes, and implements news conferences and other special events, ensuring representation of and communication to our diverse community. (E)
Participates in local, regional, and state activities to promote the college, the public relations profession, and higher education.

Performs other related responsibilities as may be assigned. MINIMUM QUALIFICATIONS

EDUCATION AND EXPERIENCE:
Bachelor's degree from an accredited institution in a related field, AND five (5) years of increasingly responsible experience in journalism, public relations, marketing, mass communications, political science, administration, or a related field, including at least…