Senior Product Manager

Senior Product Manager

Active Prospect is on a mission to make consent-based marketing the best channel for online customer acquisition. We provide marketers the products they need to acquire qualified customers  platform is trusted by thousands of companies engaged in direct-to-consumer marketing, helping them save wasted spend, comply with ever-changing regulations, and manage a constantly evolving partner landscape. Our flagship product, Trusted Form is used to certify over 1 billion opt-in digital customer leads every year and is the gold standard for documenting prior express written consent for TCPA compliance.

We're shaping the future of lead generation and we're looking for a Senior Product Manager to help lead the next chapter.

We're seeking a Senior Product Manager to own Lead Management for buyers and Lead Distribution for sellers the two sides of our lead management platform responsible for processing 200 M leads annually and powers how data flows, performs, and delivers value across our ecosystem.

You'll define the strategy, metrics, and roadmap that shape this high-scale system optimizing for lead quality, conversion, and profitability.

This is a true ownership role: you'll own the roadmap, lead cross-functional execution, and take responsibility for the business outcomes and ROI of your product area. You'll collaborate deeply with engineering, design, other product teams and go-to-market teams to deliver measurable impact with urgency and precision.

If you're a PM who thrives on understanding customer problems, quantifying opportunities, and taking products to market that move both customer value and revenue, this is your opportunity.

• Own and articulate the vision, strategy, and roadmap for lead management and distribution, ensuring alignment with company objectives and market opportunities.
• Translate business goals into product priorities, balancing long-term vision with iterative value delivery.
• Drive Go-to-market decision making to ensure business goals from product releases are achieved.
• Quantify and model opportunity sizes to inform investment decisions and sequencing.
• Lead cross-functional planning and ensure resources are focused on the highest-impact initiatives.
• Partner with leadership to define pricing, packaging, and monetization strategies for your domain.

• Maintain a deep understanding of both lead buyers and sellers, speaking regularly with customers to uncover pain points and opportunities.
• Translate customer insights into actionable strategies and feature development.
• Stay informed on competitor trends, compliance regulations, and technology advancements influencing the lead ecosystem.
• Ensure the voice of the customer is central to product decisions and trade-offs.

• Define and own the core business metrics for your product area, including lead volume, quality, conversion, yield, and ROI.
• Use quantitative and qualitative data to identify opportunities, validate hypotheses, and measure success.
• Collaborate with analytics teams to establish clear KPI tracking and visibility for leadership.
• Incorporate experimentation and testing frameworks to evaluate product improvements and GTM effectiveness.

• Drive high-quality, predictable delivery in partnership with engineering and design.
• Lead scoping sessions and manage prioritization across multiple stakeholders and dependencies.
• Ensure new capabilities are launched with clear success criteria, tracking, and operational readiness.
• Partner with Product Marketing and Client Success to plan GTM launches and customer onboarding that deliver measurable business impact.
• Maintain accountability for results and continuous improvement after release.

• Work cross-functionally with engineering, marketing, client success, sales, and finance to achieve shared goals.
• Act as the central point of contact for your product area, ensuring clear communication of priorities, progress, and outcomes.
• Foster alignment and transparency across teams; proactively surface risks and trade-offs.
• Represent your product domain in company-wide planning, portfolio reviews, and leadership updates.

• Demonstrate full ownership from problem identification through solution delivery and adoption.
• Mentor and support Associate PMs or peers in discovery, prioritization, and customer engagement.
• Model urgency, accountability, and customer obsession consistent with company values.
• Contribute to a culture where team members feel engaged, challenged, and recognized for delivering impact.

• 58+ years of Product Management experience in SaaS, Marketing Tech, or Lead Management environment
• Track record in executing product launches that have direct impact on business outcomes
• Deep experience building and optimizing web-based applications with complex UI workflows, ensuring intuitive and high-performing user experiences
• End-to-end…