Sales Director

Sunny Communications is hiring a
Director of Sales to work closely with the CEO to lead and scale our Sales organization. This role owns Sales strategy, execution, and team development, and is accountable for driving predictable, focused growth across our core lines of business: used two-way radio sales, rentals, repairs, and infrastructure. This person will also be responsible for opening new doors, shaping industry-level relationships, and developing growth channels for the Sales team.

This role is ideal for someone who thrives on ownership, knows the two-way radio industry, and has had success independently building a pipeline of opportunities. The right candidate will bring structure, creativity, and persistence to our Sales efforts and will play a foundational role in growing our business beyond our long-standing customer base.

The Director of Sales will set priorities, manage and develop the Sales team, and personally engage in Sunny’s most important customer and partner relationships. This is a hands-on, player-coach role for a proven sales leader who combines technical selling credibility, strong operating discipline, and the presence to represent Sunny at the highest levels of the industry.

Direct experience in the two-way radio industry is highly preferred.

Key Responsibilities

• Own overall Sales strategy and priorities across customer segments, products, and channels
• Define where the Sales team focuses time and effort, and ensure alignment with company goals
• Translate strategic objectives into clear, executable quarterly plans for the Sales team
• Establish and maintain a disciplined sales operating rhythm (pipeline reviews, forecasting, performance management)
• Lead, coach, and develop a relationship-driven Sales team
• Set clear expectations for performance, activity, and professionalism
• Raise the bar on selling discipline, prioritization, and accountability
• Be a leader the team wants to learn from—through example, coaching, and clarity
• Partner with the CEO on hiring, onboarding, and structuring the Sales organization over time

• Personally build and maintain deep relationships with key influencers across the two-way radio ecosystem
• Own executive-level relationships with major dealer networks, high-value end customers, and strategic partners
• Develop a plan for each key relationship outlining what is important to them, how Sunny can be a valuable partner, and how we stay relevant and memorable over time
• Represent Sunny with polish, confidence, and credibility in high-stakes conversations

• Lead high-level partnerships with regional and national dealer networks
• Position Sunny as a trusted extension of dealer capability across rentals, trade-ins, repairs and service agreements
• Drive multi-location and national opportunities and ensure the Sales team is aligned to support and expand them
• In partnership with the CEO, make rental expansion a top priority and rebuild momentum with high-volume customers
• In partnership with the CEO and heads of Repair and Marketing, clarify Sunny’s repair value proposition and tailor messages to expand adoption among dealers and end users
• In partnership with the CEO and head of Repair, refine and expand on existing fixed-fee repair agreements, service agreements, and purchase protection plans to grow contracted revenue
• Ensure Sales messaging is technically sound, differentiated, and aligned to operational realities
• Provide clear feedback on customer needs, pricing, and competitive dynamics

• Work closely with the head of Marketing to align targeting, campaigns, and messaging with Sales priorities
• Partner with the head of Operations to ensure sales commitments translate into delivered revenue and satisfied customers
• Provide structured market feedback to the CEO and leadership team on customer demand, competitive trends, product and service opportunities

Required Qualifications

• Experience in the commercial or public safety two-way radio industry, highly preferred
• 8+ years of quota-carrying B2B sales experience
• Prior experience leading and managing sales teams
• Proven success selling complex, technical products or solutions
• Polished, professional presence with strong executive communication skills
• Demonstrated excellence in pipeline management and forecasting, time and priority management, coaching and developing sellers
• Highly organized with excellent CRM discipline and pipeline-tracking habits
• Strong drive and ownership mindset; comfortable operating in an entrepreneurial environment
• Persistent and resourceful, excited to test new approaches to drive growth
• Willingness to travel as needed (up to ~40–50%)
• Comfort representing Sunny at industry events, partner meetings, and customer sites