Senior Marketing Manager; Digital

Join our Biopharma division as a Senior Marketing Manager focused on Biosimilars Non-Personal Promotion (NPP) & Digital Marketing). In this exciting role you will actively play a critical role in setting and executing US strategic, digital-engagement plan to effectively reach and engage healthcare providers (HCPs) through non-personal channels. This role oversees digital content creation, channel optimization, and innovative digital solutions to enhance HCP engagement where market access exists while ensuring alignment and coordination with broader omnichannel efforts.

This is a hybrid position, and the selected candidate will be required to work onsite in the Lake Zurich, Illinois office 3 days a week.

Responsibilities

• Create and implement a robust non-personal promotion (NPP) strategy focused on digital engagement for HCPs, using the overall brand strategy/market access strategy as a guide.
• Lead the development of digital content that resonates with HCPs and enhances their engagement, ensuring relevance and adherence to business standards.
• Design dynamic content adaptable to various digital channels, supporting consistent and cohesive HCP interactions.
• Oversee the development and management of HCP-facing websites, banner ads, search features, etc. ensuring they are user-friendly, informative, and engaging.
• Drive continuous updates and optimizations to digital platforms to maintain relevance and improve the user experience.
• Collaborate closely with the Marketing counterparts, Lead on non-personal and digital initiatives involving Organized Customer Accounts.
• Identify, design, and manage digital pilot initiatives to test new engagement approaches, gathering insights to inform scalable solutions.
• Evaluate and refine digital pilots based on testing outcomes to enhance effectiveness and provider reach.
• Coordinate with omnichannel teams to ensure seamless integration of digital efforts within the broader HCP engagement strategy.
• Leverage digital platforms to conduct ongoing testing and refinement of content and channel strategy.
• Leverage data and analytics to continuously optimize digital channels based on performance metrics, improving the impact and efficiency of digital outreach.
• Facilitate cross-functional collaboration to enhance omnichannel engagement and leverage best practices across digital efforts.
• Research innovation in digital channels, tools, and applications to bring new ideas for NPP HCP engagement.

Requirements

• Bachelor’s degree required, advanced degree in business degree or life sciences a plus.
• 8+ years marketing/or other commercial roles required.
• Competency in core marketing capabilities such as resource development, positioning and optimization across the marketing mix.
• Strong interpersonal skills, organizational skills, teamwork and collaboration skills; proven ability to influence cross-functional teams, including timeline and budget management.
• Strong verbal and written communication skills.
• Ability to multitask and work within deadlines, professionally managing competing priorities.

Additional Information

Salary Range: $140,000 - $165,000 per year. Position is eligible to participate in a bonus plan with a target of 14% of the base salary. Final pay determinations will depend on various factors, including, but not limited to experience level, education, knowledge, skills, and abilities. Our benefits and programs are comprehensive and thoughtfully crafted to ensure our colleagues live healthy lives and have support when it matters most.

We offer an excellent salary and benefits package including medical, dental and vision coverage, as well as life insurance, disability, 401K with company contribution, and wellness program.

Fresenius Kabi is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, citizenship, immigration status, disabilities, or protected veteran status.