Senior Brand Manager-Hefty Tableware Innovation

Senior Brand Manager – Hefty Tableware Innovation

Join to apply for the Senior Brand Manager – Hefty Tableware Innovation role at Reynolds Consumer Products
.

Located at our corporate headquarters in Lake Forest, IL.

As the Senior Brand Manager – Hefty Tableware Innovation
, you will develop the new product pipeline for the Hefty Tableware Business Unit. Through the stage gate process and collaboration with cross‑functional teams, you will bring innovative products that will drive profitable growth from ideation to launch.

• Conduct ideations for new product opportunities and key target audiences.
• Develop new product pipeline via needs analysis and translate into viable and meaningful product offerings.
• Collaborate with insights partners to create in‑depth analysis and concept/product testing to determine and communicate business potential.
• Lead sustainability strategy and help navigate evolving regulatory landscape.
• Support IP strategy development in partnership with R&D team to bring new technology to market to solve consumer pain points and regulatory challenges.
• Analyze current performance, trends, market conditions, and other contributing factors in making recommendations for new products.
• Lead the new product development stage gate process and ensure adherence to internal processes.
• Develop and commercialize new product innovation to address evolving consumer needs.
• Prepare and communicate project/business updates to senior leadership.
• Collaborate with cross‑functional team to establish pricing on new product initiatives.
• Prepare and present P&Ls to ensure all new products adhere to business goals and objectives.
• Partner with global commercialization and other cross‑functional partners to support the new product development process.
• Organize and deliver presentations for field sales to use with customers for new product sell‑in opportunities.
• Consult with base marketing team to inform e‑Comm support content and marketing and advertising collateral.

• You put safety first, always.
• You listen, learn, and evolve.
• You are passionate about collaboration, teamwork, and achieving shared goals.
• You treat all people with respect, operate ethically, and embrace inclusivity.
• You are committed to improving our impact on local communities.

• BA/BS degree in Marketing, Business, or a related field.
• 7+ years of progressive marketing experience in the CPG industry.
• Excellent written and verbal communication skills.
• Experience developing and launching new products.
• Experience and understanding of the new product development stage gate process.
• Solid business acumen with experience managing P&Ls.
• Experience with analyzing consumption data.
• Self‑directed with the ability to work in a fast‑paced environment with multiple accountabilities and various internal stakeholders.
• Solid project management skills with ability to organize and manage multiple projects simultaneously and on time.
• Experience successfully managing cross‑functional teams.
• Strong analytical skills and organizational skills with high attention to detail.
• Ability to identify, analyze and resolve problems logically and systematically.
• Proficient in MS Word, Excel and PowerPoint.
• Experience with consumer research methodologies.

• MBA or other advanced degree.

• Intellectual Curiosity:
  Do you have an inquisitive nature?
• Problem Solving:
  Do you have a knack for tackling issues head‑on?
• Entrepreneurship:
  Do you enjoy taking ownership of your work?
• Customer Centricity:
  Do you always act in the best interests of the customer, putting their needs first?
• Growth Mindset:
  Do you focus on progress rather than perfection?
• Continuous Improvement:
  Are you never satisfied with the status quo?

Want to know more? Check out our website or connect with us on Linked In!

Apply today to join a fast‑growing innovative company!

Not a good fit but know someone who is? Please refer them!

Local candidates only, no relocation assistance available.

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