Route Sales Representative

Overview

Department: Sales Execution - Grocery Service Division

Reports To: Sales Manager

Travel Required: Daily travel between company location and customer establishments.

Work Type: On-site

At Community Coffee
, every cup tells a story. As America’s #1 family-owned and operated retail coffee brand
, we blend cherished traditions with innovative thinking to create a dynamic, fast-paced environment that’s as energizing as our coffee. Here, you’ll thrive in a setting that challenges you to grow professionally while making a meaningful impact every day. Join our family and transform your passion for coffee into a rewarding career—where every day is an opportunity to craft exceptional experiences and build lasting connections.

The Route Sales Representative is responsible for servicing existing customers by delivering products, securing premium in-store placement, and driving sales growth through merchandising and relationship management. This role combines route delivery with frontline sales, ensuring exceptional customer service and consistent execution of company standards.

• Drive a company vehicle to deliver products, equipment, and supplies to grocery-based customers while achieving route profitability and sales targets
• Promote and sell marketing initiatives to secure additional displays, shelf space, and premium product placement at customer locations
• Manage product inventory and selection tailored to each customer’s needs to ensure availability and freshness
• Accurately record sales and delivery information using a handheld device and make updates as needed
• Provide exceptional customer service by building relationships and addressing account needs promptly and professionally
• Rotate stock according to company guidelines to maintain product freshness and quality
• Monitor and collect payments from delinquent accounts and ensure timely deposits of collected funds
• Load and unload products and equipment, ensuring order accuracy and proper handling
• Participate in promotional and special events to enhance product awareness and support brand initiatives
• Maintain cleanliness and perform routine maintenance checks on assigned vehicle, including fluid levels and tire pressure
• May be asked to perform additional duties as necessary.

• High school diploma or equivalent required.
• Passing score on aptitude test required in lieu of high school diploma or equivalent
• 1 year of experience in customer sales and service.
• Route sales and cold calling experience in a Direct Store Delivery (DSD) environment preferred.
• Must be at least 21 years of age.
• Valid driver's license required;
  Commercial Driver’s License (CDL) may be required at specific locations.
• Acceptable driving record.
• DOT medical certification required.
• Successful completion of a pre-employment physical.
• COVID vaccination may be required depending on customer entry requirements for specific routes.
• Internal Only:
  Experience with Community Coffee, even if unrelated, may fulfill this requirement at the discretion of the hiring manager with approval from Human Resources.

• Builds Trust
• Continuous Learner
• Customer Centric
• Effective Communication
• Integrity
• Results Oriented

• Accountability
• Adaptability
• Interpersonal Agility
• Takes Action
• Resourcefulness

Required

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee will service/sell to approximately 20-30 customers per day and is required to do the following:

• Frequently required to sit and occasionally required to stand; walk; use hands to finger, handle or feel objects, tools or controls and reach with hands and arms; and talk or hear.
• Must be able to frequently lift 35 pounds and occasionally lift up to 40 pounds
• Specific vision abilities required by this job include close vision, distance vision, peripheral vision, depth…