Media Executive - Kplc

About Gray Media

Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 43 markets totaling nearly 1.5 million Hispanic TV Households.

The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray's additional media properties include video production companies Raycom Sports, Tupelo Media Group, and Power Nation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

KPLC is located in beautiful Lake Charles, Louisiana. Situated along Lake Charles and the Calcasieu River, Lake Charles is known for its industry, booming economy, and culture. Lake Charles is the fifth-largest city in Louisiana. KPLC began broadcasting in the summer of 1954 and is consistently one of the nation's most innovative and most-watched television stations, ranking among the top 5 Nielsen-rated stations nationally throughout the year.

KPLC is seeking a highly motivated and goal-driven Multimedia Executive. As a Media Executive, you will be responsible for developing and selling creative marketing solutions using state-of-the-art digital advertising products and broadcast solutions. The ideal candidate must be able to identify prospects, build presentations, negotiate and close deals, and build long-term client relationships. The development and retention of New Local Direct customers will be a major focus.

Must be passionate and energetic, possess a strong work ethic, and be skilled in cold‑calling and appointment setting. If you excel in creating unique ideas to market products and have previous sales experience, then you would make a great addition to our team.

• Create a strategic business plan to meet and exceed revenue goals and targets on a monthly, quarterly, and annual basis
• Develop new local direct business, generate/follow‑through on sales leads, and manage an active pipeline of potential revenue
• Conduct Needs Analysis and account reviews to uncover the customer's most essential needs.
• Demonstrate product knowledge and value to customers
• Create and deliver formal presentations to clients/prospects
• Provide follow‑up assessments of advertising effectiveness
• Collaborate with Traffic personnel to provide timely and accurate traffic instructions
• Use CRM (Matrix) to manage day‑to‑day activity, weekly/quarterly projections
• Conduct account maintenance, including make‑goods, posts reports, aging & collections

• Bachelor's or equivalent combination of education (experience in outside sales considered a plus)
• Must be able to manage time effectively, work independently, and as part of a team
• Strong organizational, written, and presentation skills
• A real desire to understand clients and their business needs
• Ability to overcome objections
• Must be creative, flexible, and able to adapt to industry changes
• Professional appearance is a must
• Valid driver’s license, good driving record, required auto insurance, and dependable transportation
• MVR required

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and…