Social; FB​/LI Outreach Specialist; DMs + Groups – Lead Our GTM

Overview

We're hiring a Social Outreach Specialist (DMs + Groups)!

Summary:

Flexible title, time, and commitment. This is not an ads role. You’ll own direct outreach — DMs, group engagement, and community infiltration on Facebook and Linked In. If your background is in paid social or brand advertising, this isn’t the right fit.

Why so flexible? We are a FUNDED startup racing to launch end of Q1 2026. This gives us 3 months to stack features while raising additional working capital. You may jump in, help us ship, then bounce, or stick around. A successful launch translates into opportunities for permanent roles and long-term side-gig relationships.

About Us:

We are a credible,
funded
, remote-first startup led by a serial founder, backed by a 20-person team. The product is live in private alpha. Learn more about our founder, team, and comp structures at list-lab.org
.

We already know who they are and they want to talk. This is not a "figure out ICP" role. We have validated demand with names, faces, and communities. We need someone to execute direct, high-volume outreach on Facebook and Linked In — the kind that gets responses, not bans. You will lead our GTM motion.

This is a highly visible, long-term role
. The systems you build and the playbooks you write will define how we scale. A win here is notable in the industry.

Compensation:
Up to $500,000 max total compensation in Tier 1 cities; cash and equity components to be negotiated (amount reflects combined cash and equity components).

• You’ve launched DM campaigns on Facebook and Linked In that are generating real conversations
• You’ve infiltrated and activated relevant groups without getting nuked
• You’ve established a sustainable outreach cadence that balances velocity with platform survival
• You’ve built (or refined) automation workflows that multiply your reach without compromising deliverability
• You’ve coordinated a small army of humans (crowdsourced outreach) to extend your reach beyond what any single account can do
• You’ve documented your approach so it scales beyond you

• Own the DM channel — design and execute direct message outreach on Facebook and Linked In that gets responses, not spam reports
• Work the groups — identify, join, and activate Facebook and Linked In groups where our audience lives; add value first, extract attention second
• Hack the platforms — understand the policies, test the limits, stay alive; you know where the line is and how close you can get without crossing it
• Build automation workflows — use tools like Phantom Buster, Dripify, Expandi, Meet Alfred, or custom scripts to scale outreach without manual copy-paste
• Coordinate human crowd sourcing — manage a distributed team of warm accounts, VAs, or micro-influencers to amplify reach across the social graph
• Navigate platform risk — warm up accounts, rotate profiles, manage trust scores, and recover from setbacks without losing momentum
• Track everything — build dashboards that show what’s working, what’s getting flagged, and where to focus next
• Iterate relentlessly — test messaging, timing, targeting, and channel mix; kill what doesn’t work, double down on what does
• Take ownership of results — good or bad

• 5+ years doing direct social outreach — DMs, groups, communities — on Facebook and/or Linked In
• Deep platform fluency — knowledge of how algorithms work, what triggers flags, and how to stay under the radar
• Proven track record of running high-volume outreach without getting banned (or recovering like a pro)
• Hands-on experience with outreach automation tools (Phantom Buster, Dripify, Expandi, Meet Alfred, Tex Au, custom browser automation, etc.)
• Experience coordinating human crowd sourcing — managing VAs, distributed account networks, or ambassador programs to scale outreach
• Scrappy and resourceful — you find workarounds, not excuses
• Comfortable in the gray zone — you understand platform policies well enough to push them without breaking them
• Systems thinker — you build repeatable processes, not one-off hacks
• Not looking for a team to manage — you’re ready to do the work yourself (and orchestrate others doing it too)
• Experience at a venture-backed startup is a plus
• Bonus: experience in regulated industries (fintech, healthtech, etc.) where social outreach is extra tricky

Most social outreach roles are about figuring out who to talk to. We have validated the communities and profiles. The real need is an execution engine that can turn a validated list into booked calls while staying alive on platforms that suppress outbound. This role demonstrates that social outreach at scale can be done without paid ads; it can be a case study for the industry.