New Home Sales Specialist
Listed on 2026-01-25
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Sales
Real Estate Sales, Residential Real Estate
The On Your Lot and Spec Home Sales Consultant is responsible for generating sales through both custom home construction on clients’ lots and pre-built spec homes. The consultant will guide prospective buyers through the home-building process, assisting with customization, lot selection (if applicable), and the purchase of ready-to-move-in homes. This role involves close collaboration with clients, internal teams, and construction crews to deliver an exceptional home buying experience.
Key Responsibilities- Lead Generation:
- Generate and nurture leads through various channels, including open houses, online marketing, referrals, and community events.
- Conduct follow-up with potential clients to build rapport and move them through the sales pipeline.
- Meet with prospective buyers to understand their needs and preferences regarding custom home designs and features.
- Educate clients on the "On Your Lot" building process, including lot suitability, design, construction timelines, and costs.
- Coordinate site evaluations to ensure clients' lots meet requirements for the desired home design.
- Assist clients in the selection and customization of home plans, finishes, and upgrades.
- Present available spec homes to prospective buyers, highlighting the unique features and benefits of the ready-built homes.
- Provide tours of model homes and spec properties, explaining construction quality, design, and community benefits.
- Assist clients in the home buying process, including selecting finishes (if still customizable), financing options, and closing details.
- Contract Negotiation:
- Guide clients through the sales contract process, ensuring they understand terms and conditions, financing options, and any customizations or upgrades.
- Work with internal teams to ensure that contracts, pricing, and any changes are processed accurately and in a timely manner.
- Customer Relationship Management:
- Maintain ongoing communication with clients to provide updates, answer questions, and resolve issues throughout the home-building or home-buying process.
- Develop long-term relationships with clients to encourage referrals and repeat business.
- Collaboration with Construction Teams:
- Work closely with construction project managers, architects, and contractors to ensure that client specifications and customizations are implemented.
- Coordinate with construction teams for site preparation, utilities, and grading requirements on clients’ lots.
- Interior Design Selection:
- Assist clients with the selection of interior and exterior finishes, ensuring timely decision-making to keep the project on schedule.
- Stay up to date with the builder’s current inventory of spec homes and actively promote available properties to potential buyers.
- Local Market Expertise:
- Maintain an understanding of local real estate market trends, neighborhood developments, and zoning regulations.
- Attend community events, trade shows, and open houses to promote the builder’s brand and generate leads.
- Meet or exceed monthly and quarterly sales targets for both custom "On Your Lot" homes and spec homes.
- CRM and Reporting:
- Accurately document client interactions and sales activities using CRM software.
- Provide regular sales reports and updates to management.
- Proven experience in residential sales, preferably in custom home building and spec home sales.
- Strong understanding of the home construction process, with specific knowledge of building on undeveloped lots.
- Excellent communication and negotiation skills, with a focus on customer satisfaction.
- Ability to manage multiple clients and projects simultaneously in a fast-paced environment.
- Strong organizational skills and attention to detail.
- Proficiency with CRM software and Microsoft Office Suite.
- Experience working for a residential builder with both custom home and spec home projects.
- Knowledge of local building codes, zoning laws, and real estate regulations.
- Bachelor’s degree in business, real estate, or a related field is a plus.
- Full sales commissions on homes
- Monthly/Quarterly/Yearly sales bonuses
This role is ideal for a sales professional with a passion for residential construction, offering the opportunity to work in both the custom home and spec home markets. The Sales Consultant will play a critical role in growing the builder's business while ensuring clients are guided through a smooth and rewarding home-buying experience.
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