Brand Narrative Manager

Asa Brand Narrative Manager, you will be responsible for shaping our public voice and point of view across social media, live programming, customer stories, and external communications. You’ll be a visible, confident representative of the brand, turning ideas, insights, and customer proof into narratives that resonate with our audiences.

• Establish a clear, credible, and consistent public voice and point of view for the company that builds trust with our audience across social, webinars, and external communications.
• Position the brand as a thoughtful leader through ideas, conversations, and live programming that are grounded in real customer proof, insights, and data.
• Leverage AI as a thought partner and workflow accelerator for research, ideation, and narrative development.
• Apply strong judgment to refine and elevate AI‑assisted outputs, using AI to increase speed and scale without compromising quality, credibility, or an authentic human brand voice.
• Lead our social media presence and inform the broader strategy, with a strong focus on Linked In and an emphasis on meaningful engagement and conversation.
• Develop thought leadership themes and narratives that reflect industry trends, customer realities, and our perspective; translate customer insights into credible stories that reinforce our presence in the market.
• Act as a public‑facing representative of the brand, engaging confidently in conversations and live settings.
• Own, host, and promote the company’s webinar program, including defining themes and formats; interviewing, recruiting, and preparing executives, customers, and external partners; creating run‑of‑show agendas and talking points; and moderating live sessions and Q&A to surface clear insights and compelling stories.
• Use customer advocacy and intelligence platforms to source, analyze, and activate customer stories, quotes, and data, ensuring all customer‑facing narratives are accurate, approved, and contextually appropriate for our audience.
• Collaborate with PR on external narratives by contributing thought leadership perspectives and supporting materials.
• Produce short and long‑form content, such as articles, newsletters, or blogs, that explore ideas and insights in a thoughtful, compelling way.
• Partner closely with your manager to align thought leadership with broader messaging and external narratives.
• Support PR strategy and execution in close partnership with your manager, including writing press releases, engaging with journalists, and working with external PR agencies.
• Responsible for driving growth in organic social traffic to the website while achieving or exceeding webinar participation goals.

• 5–7 years of experience crafting and delivering effective stories and messages across multiple mediums, including written, digital, and live formats.
• Bachelor’s degree in public relations, journalism, communications, marketing or related field.
• Proven ability to integrate AI into workflows, using them to accelerate writing, strategy, concepting, and content development without sacrificing originality or brand voice.
• Experience owning brand voice, thought leadership, or external‑facing marketing in a B2B environment (SaaS experience strongly preferred).
• Demonstrated writing experience, with the ability to produce clear, engaging copy for social, thought leadership, press materials, and live programming support.
• Deep familiarity building effective social media plans for thought leadership, especially Linked In, that grow following and drive engagement.
• Strong storytelling skills, with the ability to shape ideas and insights into narratives that work across social, live programming, and external communications.
• Working knowledge of PR and communications principles.
• Solid editorial and revision skills, with comfort editing and refining work for clarity, tone, and impact.
• Excellent verbal, written, presentation, and project management skills with the ability to prioritize and meet deadlines.
• Familiarity with boards, governance, or senior leadership audiences (direct experience a plus).

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