AI Content & Marketing Operations Manager

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Full Time Professional La Vergne, TN, US

10 days ago Requisition

AI Content & Marketing Operations Manager

Location:

Remote

At JPW Industries, we don’t just build products – we build careers.

At JPW Industries, we are redefining excellence in industrial tools and machinery. With industry shaping brands like Jet, Powermatic, Wilton, Edwards, Baileigh and Axiom, we lead the way in delivering high quality solutions to professionals worldwide. Join us and play a pivotal role in shaping the future of our products and industry.

What You Will Do:
Innovate. Scale. Elevate.

Ready to lead the future of AI powered marketing? JPW Industries is looking for a bold, forward-thinking leader to transform how content is created, scaled, governed, and delivered across our portfolio of brands. This is not just a marketing role. It is a systems leadership role at the intersection of creativity, technology, and operational excellence.

As the AI Content and Marketing Operations Manager, you will design and operationalize AI enabled content systems that increase velocity, strengthen governance, and improve consistency across all JPW brands. Reporting to the Digital Marketing Director, you will serve as the AI enablement lead within Marketing, building scalable workflows while personally contributing to high quality, compelling content that resonates with professional and industrial audiences.

Key Responsibilities:

• Design and operate AI assisted content production systems for product detail pages, category pages, blogs, marketplace listings, promotions, product launches and campaign initiatives.
• Translate brand positioning into structured AI prompt frameworks that reflect tone, persona, and messaging priorities.
• Continuously refine AI workflows based on feedback, performance data, and evolving marketing strategy.
• Reduce manual effort, revision cycles, and content production bottlenecks.
• Ensure AI generated content aligns with brand voice, SEO standards, and quality expectations.
• Develop governance frameworks, review processes, and quality control standards for AI assisted outputs.
• Own and optimize the Digital Asset Management platform, Bynder, including metadata, taxonomy, tagging, and lifecycle governance.
• Improve asset discoverability and drive DAM adoption as the single source of truth.
• Map and improve end to end digital content workflows across Marketing.
• Identify automation opportunities and streamline marketing operations.
• Create SOPs and scalable documentation to support operational consistency.
• Track and report on KPIs including production velocity, revision rates, and system adoption.
• Partner cross functionally with Brand, Digital, and IT teams to ensure alignment within enterprise AI and technology governance framework.

What You Will Bring:
Vision. Discipline. Execution.

You are AI fluent, operationally disciplined, and creatively sharp. You understand how to turn emerging technology into practical, scalable marketing systems. You are equally comfortable building governance frameworks and crafting compelling content. You bring clarity to complexity and thrive in environments that demand both innovation and accountability.

Qualifications and

Experience:

• 5 or more years of experience in marketing operations, digital content systems, or marketing technology.
• Hands on experience with AI assisted content tools and workflow design.
• Strong understanding of structured content frameworks and content lifecycle management.
• Experience managing or administering a Digital Asset Management system.
• Demonstrated ability to design scalable processes and operational systems.
• Solid understanding of SEO fundamentals at the execution levels.
• Strong working knowledge of metadata, taxonomy, and structured data.
• Proven ability to influence across functional stakeholders across Marketing and IT.
• Experience supporting multiple brands or complex product portfolios preferred.

Why JPW Industries? Lead. Transform. Grow.

At JPW Industries, you will have the opportunity to shape…