Inside Sales Account Manager

Location

Lamar Adv of La Crosse
Lamar Outdoor of La Crosse
1329 Interchange Place
La Crosse, WI 54603, USA

Are you interested in helping local businesses succeed without even leaving the office? If so, we’d love to have you join our sales team! Our Lamar office in La Crosse, Wisconsin is in search of a new Inside Sales Account Manager to help us bring outdoor advertising campaigns to life for brands in La Crosse, WI and the surrounding areas. We need someone who truly appreciates the connection between marketing and sales, someone who genuinely gets excited with each and every sale – big or small.

The purpose of the Inside Sales Account Manager position is to actively close advertising sales on existing billboard inventory and/or set up sales appointments. The role also includes clerical duties such as generating proposals, sales contracts, production orders, and artwork.

Rated #1 Sales team for 2025 on Comparably, our Sales Account Executives are the connection between Lamar and the communities we serve. Our AEs meet and exceed sales objectives in their assigned territory by using professional sales techniques to develop long‑term advertising relationships that grow not only Lamar advertising sales, but also our relationships in our communities. Lamar is a certified Great Place to Work, with 86% of employees in agreement, and has been named a “Best Company to Work For” in U.S. News & World Report’s annual ranking.

• The first year earning potential is $40,000 - $70,000 / year
  , dependent on the individual's experience and ability to close sales. This is an hourly position with incentive opportunities.
• 120 hours of paid time off (PTO) that increases with tenure
• 12 paid company holidays, including President’s Day and Juneteenth
• Ongoing professional development and internal leadership programs to maximize your career potential
• Multiple medical plan options and health savings account
• Hospital, Critical Illness, and Accident coverage
• Short & long‑term disability and paid parental leave
• Employee Stock Purchase Plan
• 401(k) plan with company match
• Wellness program incentives such as medical plan premium holidays and HSA contributions

• Excellent computer skills required; including Microsoft Word & Excel. Must be willing and able to learn to use Lamar’s computer applications, Gmail, Google Drive, and presentation software.
• Must have a high level of organization, verbal communication, written, and interpersonal skills to handle sensitive situations. Must be able to multi‑task and work well as part of a team.
• Position continually requires demonstrated poise, tact and diplomacy. Gregariousness and quick thinking are a plus.
• Must have attention to detail in composing, typing and proofing materials, establishing priorities and meeting deadlines.

• High school diploma or equivalent is required.
• College degree preferred.
• Minimum of 1 year telephone sales experience required; 3 years preferred.
• Minimum of 1 year office experience required; experience in a sales or marketing‑based environment preferred.

Please note: Upon submitting your application, you will be asked to complete an 8‑15 minute personality assessment. This assessment compares your professional soft skills to the skills required for success in this role. Please answer honestly; this is not a test! Not completing this assessment could result in disqualification from consideration for this position.

Candidates with a disability in need of an accommodation to fulfill our application requirements should email

• Responsible for selling and actively closing advertising sales on existing billboard inventory over the phone to established customers or new prospects via telephone or walk‑in business.
• Handle entire sales process from proposal to close; reach or exceed monthly sales quotas.
• Solicit and maintain contact with current and prospect key accounts.
• Track activity, prepare and maintain records for sales leads and account status.
• Coordinate office marketing needs in conjunction with the Sales Manager, Lamar Corporate, and our Artist. Update and generate new marketing pieces.
• Assist Sales Manager…