Sales and Campaign Coordinator

Location

Lamar Adv of La Crosse
Lamar Outdoor of La Crosse
1329 Interchange Place
La Crosse, WI 54603, USA

Do you have an interest in marketing strategy and possess strong organizational skills? This position is a key member of our sales team, working with Lamar account executives and customers to build innovative outdoor advertising campaigns that deliver results. Our Lamar office in La Crosse, Wisconsin is now hiring a new sales team member to help us bring effective outdoor advertising campaigns to life for brands in La Crosse, WI and the surrounding areas.

The purpose of the position is to perform key administrative duties and support efforts for the Office Manager, the Sales Manager, and the Operations Manager. This role will focus on the charting system—maintaining up‑to‑date inventory information, pulling work orders, and tracking posting materials. It also includes assisting the sales team with pre‑ and post‑contract administrative functions related to the sales process.

Lamar is rated #1 Sales team for 2025 on Comparably. Our Sales Account Executives are the connection between Lamar and the communities we serve, meeting and exceeding sales objectives by developing long‑term advertising relationships that grow Lamar’s sales and community engagement. Lamar is a certified Great Place to Work, with 86% of employees in agreement, and has been named a “Best Company to Work For” in U.S. News & World Report’s annual ranking.

• An hourly range of $20 - $22 per hour, dependent on relevant experience and qualifications, with a potential bonus opportunity.
• 120 hours of paid time off (PTO) that increases with tenure.
• 12 paid company holidays, including Presidents Day and Juneteenth.
• Ongoing professional development and internal leadership programs.
• Multiple medical plan options, hospital, accident, and critical illness coverage.
• Short‑ and long‑term disability and paid parental leave.
• Dental and vision insurance.
• 401(k) plan with company match.
• Employee stock purchase program.
• Wellness program incentives, such as medical plan premium holidays and HSA contributions.

• Excellent command of the English language, both written and verbal.
• Proficient in Microsoft Office Suite (Word, Excel, PowerPoint) and Gmail applications.
• High level of interpersonal skills to handle sensitive and confidential situations.
• Demonstrated poise, tact, and diplomacy.
• Ability to enter and compile data timely and accurately.
• Energy, enthusiasm, and the ability to meet deadlines.
• High level of organizational skills and excellent attention to detail.
• Strong written and verbal communication skills.
• Highly organized with a systematic approach to detail‑oriented work.
• Ability to work independently and act on own initiative.
• Ability to handle day‑to‑day challenges and prioritize demands.

• High school diploma or equivalent required.
• At least 2 years of related experience, preferably in sales, marketing, or administrative roles.
• Experience in data management and Gmail preferred.
• Or an equivalent combination of education and experience.

• Manage phone operator duties; greet the general public and route/resolution of information requests.
• Keep the charting system updated daily with new contract/client information and the POP system.
• Report daily on all postings and download proof‑of‑performance photos for distribution.
• Assist Sales Manager and Account Executives with administrative duties including proposals, contracts, photos, artwork orders, and material orders.
• Resolve problems during the sales process by investigating, identifying solutions, notifying AE’s, managers, and customers, and maintaining constant communication with sales staff.
• Coordinate and communicate panel locations in “to be determined” situations.

• Brainstorm and develop relevant content to increase social interaction, promote brand identity, and drive traffic to the local website.
• Stay up to date on social media trends.

• The primary work environment is an office.
• Specific physical demands: lifting less than 25% of the time, reading, color…