Retail Sales Lead Apparel
Listed on 2026-01-12
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Retail
Retail Sales, Retail & Store Manager
Overview
The Lead has a direct impact on both the execution of brand standards as well as the teammate experience. With the guidance of the Assistant Store Manager and Store Manager, the Lead is the in-store expert of their business / department. The Lead is focused on delivering the best service to customers as well as providing direction to teammates. Their ability to lead by example, be empathetic, relentless in the face of adversity, optimistic, and collaborative with teammates is what differentiates them.
Responsibilities- Supports building and hiring a strong team by observing in-store interviews and department tours.
- Builds a people‑first culture by connecting with every teammate in the store to build mutual trust, respect, and contributes to the strong store recognition culture.
- Plans, organizes, and controls 30‑days out with the guidance of the Assistant Store Manager; building an effective approach and aligning on necessary workforce to execute daily assignments, game plans, projects, or store events.
- Strategically leverages teammates to ensure brand standards are met, programs and processes are executed daily, and tasks are delegated based on their priority level.
- Upholds company merchandising and presentation standards by following established floor sets, signage requirements, price changes, inventory presentation, and replenishment standards.
- Assists the store leadership team with general supervision in the store in accordance with company policies and procedures, where applicable.
- Assists with training teammates on company procedures and programs; this includes onboarding new teammates and cross‑training current teammates.
- Prioritizes coaching and developing oneself and others; provides hands‑on coaching and teaches the “why” behind tasks, plans, and processes (e.g., Protection Plans, Scorecards, Loss Prevention).
- Leads by example to support the vision of the organization and store by helping teammates understand how their responsibilities directly align to the common purpose, organizational goals, and delivering an exceptional shopping experience.
- Creates an inclusive store environment where everyone (teammates & customers) feels welcome and safe and is treated with respect.
- Adheres to established policies and procedures related to safety, loss prevention and standard operating procedures. Maintains confidentiality of all company information.
- Takes an all‑hands‑on‑deck approach to support the team across the store.
- Performs other tasks as assigned by management.
- Ensures Accountability
- Customer‑Focus
- Collaborative
- Instills Trust
- Decision‑Quality/Decision‑Making Abilities
- Action‑Oriented
- Engagement Driver
- Talent Developer
- Effective Team Building Skills
- Plans & Aligns
- Flexible availability – including nights, weekend, and holidays.
- Prior retail sales experience (or customer‑focused experience) preferred.
- Ability to stand, bend, stoop, reach, push, pull and lift up 15 to 35 lbs. repetitively (up to 25 times per hour).
- Ability to work extended periods of time (up to 4 hours) standing or walking.
- Ability to work at heights greater than 4 feet with use of a ladder, aerial lifting device, or platform.
- Ability to perform repetitive motions for short periods of time (up to 2 hours continuously).
Seniority level:
Mid‑Senior level
Employment type:
Full‑time
Job function:
Sales and Business Development
Industries:
Manufacturing, Retail, and Sporting Goods Manufacturing
Location:
La Crosse, WI
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