CRM and Application Specialist

Western Technical College is a preferred employer in the 7 Rivers Region and is committed to providing a safe and respectful workplace for all co-workers. As an open-access institution, we proudly serve learners from all walks of life, recognizing that diverse backgrounds and lived experiences enrich our community and strengthen our mission. We are committed to creating a sense of belonging where everyone feels empowered to be themselves and supported in their personal and professional growth.

This means actively identifying and removing barriers to opportunity and providing pathways to social and economic advancement. Western is deeply connected to the communities we serve, and we believe in the power of education to drive positive change.

We seek individuals who are passionate about teaching and learning, dedicated to student success, and eager to collaborate in building a more vibrant, equitable community. If you share these values and are ready to make a meaningful impact, we invite you to explore this opportunity at Western.

The CRM & Application Specialist is a dual-focus role that supports the college’s enrollment operations with a primary emphasis on CRM system support, maintenance, and technical functionality, alongside application review and processing. This position supports the accurate assignment of applicant statuses and the maintenance of student record integrity while serving as an operational support resource for the CRM team. The role ensures data accuracy, performs routine system configuration and troubleshooting, supports ongoing technical maintenance, and collaborates with Enrollment Services partners to ensure enrollment systems and processes function efficiently and consistently with College requirements.

1. Maintain and uphold the College values of Learning, Excellence, Accountability, Diversity, Student Success, Teamwork, Integrity, and Respect. Regular attendance is required.

2. Perform office function’s which may include, but are not limited to: respond to internal/external customers and staff; create and modify documents, records, and reports using College standard software; maintain hard copy and/or electronic filing system; monitor inventory and budget information; schedule, coordinate, and prepare materials for meetings and/or appointments.

3. Complete all required College training and responsible for maintaining the skills necessary to complete the essential functions of the position as defined by the department.

4. Student Success is the cornerstone of Western’s culture and the college may assign employees as needed to other areas or additional duties to foster this success.

• Serve as a first point of contact for CRM system end users, including troubleshooting, issue resolution, and access management.
• Perform application setup, configuration, and changes to support business needs.
• Maintain the CRM system through regular updates, form management, routine maintenance, and participation in testing and deployment of CRM fixes and enhancements.
• Conduct regular system monitoring, validation, and data quality checks to maintain system integrity.
• Review and respond to CRM-related requests including reporting, data access, communication setup, and functional enhancements.
• Update and maintain related tools and technical documentation, including SharePoint resources, job aids, and process documentation.
• Collaborate closely with the CRM team to elevate complex issues, provide user feedback, and support continuous system improvement.
• Cross‑train coworkers on key CRM technical functions to ensure service continuity.
• Communicate system updates, required actions, and issue resolution clearly and effectively to stakeholders.

• Evaluate application materials and assign appropriate admissions decision statuses.
• Maintain student record accuracy and integrity throughout the student lifecycle using CRM and Student Information System software.
• Ensure compliance with state and college regulations and policies.
• Identify, investigate, and resolve…