Marketer, Digital Marketing

Performance Marketer

Key Responsibilities
Lead Digital Marketing strategy and design direction across teams and  projects.
Expertise in Social Media Organic and Paid services.
Oversee execution and ensure creative excellence and consistency across all deliverables.
Plan, execute, and optimize performance marketing campaigns across Google Ads, Meta (Facebook & Instagram), Email Marketing, and Affiliate Marketing platforms  .
Manage full-funnel paid campaigns including search, display, shopping, video, remarketing, and paid social ads  .
Develop and maintain strong tracking, attribution, and reporting systems (Google Analytics, Tag Manager, Pixel/UTM setup, etc.).
Continuously test creatives, ad copy, audiences, placements, and bidding strategies for maximum ROI.
Collaborate with internal teams (design, content, product) to ensure cohesive campaign execution.
Collaborate with Creative, strategy, account, and media teams to align with business goals.
Manage email marketing campaigns end-to-end: segmentation, automation, personalization, and performance analysis.
Build and optimize affiliate networks/partnerships to drive performance traffic.
Monitor budgets, pacing, and KPIs ensuring campaigns hit performance goals.
Stay updated with the latest tools, trends, algorithms, and innovations in the performance marketing ecosystem.
Generate detailed performance reports and actionable insights to drive continuous improvement.
Define KPIs and KRAs for the creative team; monitor performance and maintain accountability.
Support project management to deliver campaigns on time and within defined scope.
Collaborate with Creative, strategy, digital and media teams to align with business goals.
Apply logical thinking and problem-solving to resolve creative or execution challenges.

Required

Skills & Qualifications
Minimum 4 years of hands-on experience in performance marketing.
Proven expertise in Google Ads (Search, Display, You Tube), Meta Ads (Facebook/Instagram), and Email Marketing automation tools.
Strong technical proficiency with Google Analytics, Google Tag Manager, Data Studio, and advanced tracking setups.

Experience with Affiliate Marketing platforms and partnerships.
Strong analytical and problem-solving skills, with a deep understanding of CPC, CPA, ROAS, CTR, LTV, CAC, attribution models.
Proficiency in A/B testing, funnel optimization, and performance analysis.
Familiarity with CRM and marketing automation tools (Hub Spot, Mailchimp, Klaviyo, etc.).
Ability to manage multiple campaigns simultaneously with strong attention to detail.
Up-to-date knowledge of digital marketing trends, ad policies, and platform algorithm updates.
Strong organizational skills with effective file management, workflow structuring, and time discipline.
Deep understanding of AI tools for technology, efficiency, and faster, smarter execution.