Google and Meta Ads Expert

Company Description
Digital Wolf is a dynamic team of innovative and passionate digital marketers committed to driving businesses forward in the competitive online space. With a mission to empower companies, we specialize in creating tailored digital marketing strategies using cutting-edge technology and a client-first approach. Our focus is on helping businesses thrive and achieve sustainable growth through impactful online campaigns. We pride ourselves on cultivating a collaborative, creative, and results-driven work environment.

Role Description
This is a full-time on-site role for a Google and Meta Ads Expert, based in Kolkata. The role involves crafting, managing, and optimizing Google and Meta advertising campaigns to drive measurable results. Responsibilities will include research, strategy development, implementation, performance tracking, and reporting. The ideal candidate will work closely with the team to meet client objectives and enhance overall digital marketing efforts.

Key Responsibilities

A. Campaign Strategy and Execution:
Plan, build, and manage Google Ads (Search, Display, You Tube, Performance Max) and Meta Ads campaigns end-to-end
Develop data-backed media strategies aligned with client or business goals
Conduct keyword research, audience segmentation, and competitor analysis
Structure campaigns for scalability and performance

B. Optimization and Performance Improvement:
Continuously optimize campaigns for CPA, ROAS, CTR, CVR, and overall ROI
Perform A/B testing on creatives, ad copies, landing pages, and audiences
Identify performance bottlenecks and implement corrective strategies
Scale winning campaigns systematically

C. Analytics and Reporting:
Set up and manage conversion tracking (GA4, Google Tag Manager, Meta Pixel, offline tracking where applicable)
Monitor and analyze campaign data using Google Analytics, Ads Manager, and dashboards
Generate clear, insight-driven reports (not just numbers — actionable insights)
Translate performance data into strategic recommendations

D. Budget and Performance Management:
Manage advertising budgets efficiently and responsibly
Allocate budgets based on performance trends
Ensure maximum return on ad spend

Required

Skills and Qualifications

A.

Experience:

Minimum 3–4 years of hands-on experience managing Google & Meta Ads
Proven track record of generating leads, sales, or measurable growth
Experience handling monthly ad budgets of ₹X+ (customize as needed)

B. Technical Expertise:
Strong command of:
Google Ads (Search, Display, Performance Max, You Tube)
Meta Ads Manager (campaign structure, pixel events, CAPI understanding preferred)
GA4 & conversion tracking
Google Tag Manager (basic implementation knowledge required)
Understanding of attribution models and funnel-based marketing

C. Analytical & Strategic Thinking:
Strong ability to interpret data and optimize accordingly
Comfortable working with performance metrics and spreadsheets
Ability to identify trends and patterns from campaign data

Who We Are Looking For

We value character as much as competence.
The ideal candidate:
Takes full ownership of campaigns
Is proactive — doesn’t wait to be told what to fix
Is detail-oriented and disciplined
Has strong time management skills
Communicates performance clearly and honestly
Continuously learns and adapts to platform changes
You should be someone who:
Tests consistently
Reviews data daily
Documents learnings
Thinks long-term scale

Preferred (Nice to have):

Experience working in an agency environment
Landing page CRO understanding
Basic knowledge of email marketing funnels
Experience in lead generation and eCommerce scaling
Certifications in Google Ads or Meta Blueprint