Search Engine Optimization Specialist

Company Description
Spark Cloud is dedicated to transforming brands into digital sensations through strategic branding, direct-to-consumer marketing, and innovative social media management. We help businesses create captivating identities and deliver unparalleled user experiences through website development and performance marketing. Our team is passionate about driving results, automating business processes, and bringing brands to life in the digital realm. At Spark Cloud, we empower businesses to shine and thrive in the competitive online landscape.

Role Description
This is a full-time, on-site role for a Search Engine Optimization (SEO) Specialist located in Kolkata. The SEO Specialist will be responsible for conducting keyword research, performing SEO audits, and optimizing on-page SEO components to maximize organic reach. The role will also involve developing high-quality backlink strategies, analyzing website performance using web analytics tools, and implementing data-driven improvements to drive search engine rankings and overall user engagement.

Qualifications
Proficiency in Keyword Research and related tools to identify target terms and phrases

Experience with conducting detailed SEO Audits to analyze website structure and performance
Strong knowledge of Link Building strategies and best practices
Expertise in Web Analytics tools (e.g., Google Analytics) to monitor and analyze traffic trends
Skills in optimizing On-Page SEO, including meta tags, headers, image optimization, and internal linking
Strong analytical and problem-solving skills, with attention to detail
Ability to stay updated on SEO trends and search engine algorithm changes
Bachelor’s degree in Marketing, Business, or a related field is preferred
Experience in technical SEO or the digital marketing industry is a plus