Meta Specialist

Position: Meta Add Specialist
Experience:

2+ Years

Location:

Kolkata

Employment Type:

Full-time
Salary up to 30k (Depending upon the interview performance)

Job Summary  We are looking for an experienced  Meta Ads Specialist  with 2 years of hands-on expertise in managing and scaling paid campaigns across  Facebook and Instagram, Linked In . The ideal candidate will be highly analytical, creative, and performance-driven, with a strong understanding of audience targeting, creatives, and conversion optimization.

Key Responsibilities   
● Plan, execute, and optimize  Meta Ads campaigns  (Facebook & Instagram)

● Build and manage campaigns for  lead generation, e-commerce, and brand awareness

● Develop audience strategies, including  custom, lookalike, and retargeting audiences

● Create and test ad creatives (copies, formats, CTAs) to improve performance

● Monitor and optimize key metrics such as  CPA, ROAS, CTR, and CPM

● Set up and manage  Meta Pixel and Conversion API (CAPI)

● Conduct A/B testing on creatives, audiences, and placements

● Manage ad budgets and scaling strategies effectively

● Analyse campaign performance and share actionable insights through reports

● Stay updated with Meta platform updates, ad policies, and best practices
Required

Skills & Qualifications

● 2 years of hands-on experience managing  Meta Ads

● Strong understanding of Meta Ads Manager and campaign structures

● Experience with audience segmentation and funnel-based marketing

● Knowledge of  Meta Pixel, CAPI, and GA4 integration

● Ability to analyse data and optimize for conversions and ROI

● Strong communication and collaboration skills

● Experience handling high-budget or scaling campaigns

● Knowledge of creative strategy and performance marketing funnels

● Experience with other paid platforms (Google Ads, Linked In Ads)

● Meta Blueprint Certification