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Job Description & How to Apply Below
To lead and execute international market development strategies for transmission line hardware, focusing on market penetration, brand visibility, and strategic partnerships in targeted global regions.
Responsibilities
Operational
Adapt and localize marketing content for different geographical regions.
Manage website localization and ensure international SEO effectiveness.
Oversee digital marketing initiatives across global platforms including email campaigns, social media, and paid media.
Evaluate performance of campaigns using key metrics (KPIs), prepare reports, and optimize efforts based on data analysis.
Coordinate with product and technical teams to align product offerings with international customer needs.
Identify, establish, and manage relationships with foreign distributors, agents, and marketing partners.
Internal interface
Sales Team â Aligning sales objectives with international marketing strategy.
Product Development & Engineering Team â Understanding product features and customer requirements.
Finance & Commercial Teams â Budget planning, pricing strategy, and commercial documentation.
Digital & IT Teams â For website localization, CRM integration, and technical support.
Senior Management â Strategic alignment and performance reporting
External interface
Distributors / Agents / Clients â Business development and support.
Marketing Agencies (International) â Creative and campaign execution.
Industry Forums / Trade Bodies â For market intelligence and visibility.
Regulatory Bodies â Compliance and certifications in target markets
Education:
Bachelor's degree in Marketing, International Business, or related disciplines.
Master's degree (MBA or equivalent) preferred
- International marketing
Experience
5â6 years of marketing experience, preferably in international markets. Preferably south African market
Industry preference:
Transmission Line Hardware / Tower / Conductor / Insulator industries
Functional Skills
International market research and entry strategies
Digital marketing (SEO, PPC, social media)
CRM and marketing automation tools
Website localization and translation workflows
Strategic planning and execution
Data-driven campaign management
Behavourial Skills
Strong communication and interpersonal skills
Cross-cultural sensitivity and adaptability
Analytical mindset with problem-solving skills
Proactive and self-motivated
Collaborative team player
Results-oriented with attention to detail
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