PPC Manager

Company Description

Ease Commerce Technologies Pvt Ltd is India's leading CRM software provider, offering an all-in-one solution to simplify and enhance various business processes. From task and order management to customer support and data analytics, Ease Commerce empowers businesses to boost efficiency and streamline operations. With features like payment reconciliation, warehouse management, and product database management, Ease Commerce ensures operational excellence and growth for its clients.

The platform is designed to deliver actionable insights while keeping customers engaged and businesses satisfied, positioning itself as a trusted partner for success.

Role Description

This is a full-time on-site role for a PPC Manager, based in the Kolkata metropolitan area. The PPC Manager will be responsible for planning, managing, and optimizing pay-per-click advertising campaigns to drive traffic, generate leads, and achieve marketing objectives. Day-to-day tasks include analyzing campaign performance, conducting keyword research, creating ad copies, monitoring budgets, and providing recommendations for improvements. Collaboration with the digital marketing team to implement strategies and achieve measurable results will also be a key responsibility.
Qualifications

Expertise in Digital Marketing, Social Media Marketing, and overall Marketing strategies
Experience in Lead Generation and developing customer acquisition strategies
Strong proficiency in Web Analytics and data-driven decision-making
Excellent analytical skills and ability to manage ad campaigns across multiple platforms
Proficiency in Google Ads, Facebook Ads, and similar PPC tools
Good communication and collaboration skills
Relevant certifications in Google Ads or other digital marketing tools are a plus
Bachelor's degree in Marketing, Business, or a related field