Google Ads & SEO Specialist

Job Title

Google Ads & SEO Specialist (Marketing + Analytics Role)

About Blik Agency

Blik Agency works with brands that want measurable growth, not vanity metrics.

We run performance-driven marketing across Google, Meta, SEO, and conversion funnels, and we care deeply about why numbers move - not just that they move.

This role reports directly to the manager and plays a key part in shaping how our campaigns, funnels, and marketing systems improve over time.

Role Overview

We’re looking for a marketing generalist who is strong with numbers.

Your core responsibility will be managing and improving:

Google Ads

SEO performance

Keyword strategy

Alongside this, you’ll analyze campaign data, user conversations, and funnel performance to identify what needs to change and why.

This is not a “set ads and forget” role.

This is a thinking + execution role.

Key Responsibilities

Primary Responsibilities (Core Role)

- Plan, manage, and optimize Google Ads campaigns
- Conduct SEO research, keyword analysis, and ranking improvements
- Track performance metrics and explain results clearly
- Prepare and maintain marketing reports (Sheets, dashboards, summaries)
- Identify trends, opportunities, and performance gaps

Secondary Responsibilities (Growth & Funnel Insights)

- Review Whats App conversations and lead journeys to identify drop-offs
- Understand where users disengage in the funnel and flag improvements
- Collaborate on improving automated messaging, and flows
- Share actionable insights with the founder - not just raw data
- Follow clear SOPs and improve them over time

What We’re Looking For:

Must-Have

- Hands-on experience with Google Ads
- Strong understanding of SEO fundamentals and keyword research
- Comfortable working with numbers, spreadsheets, and reports
- Ability to explain data insights in simple, practical terms
- Curious mindset - asks “why” before jumping to conclusions
- Willingness to do both thinking and execution

Nice-to-Have

- Experience managing or assisting with marketing campaigns
- Understanding of funnels, lead quality, and conversion journeys
- Experience working with agencies or multiple clients

What This Role Is NOT

- Not a pure media buyer role
- Not a design or content writing role
- Not a vanity metric social media role

Why This Role Matters

- You’ll have real ownership, not just tasks
- You’ll work directly with the founder
- You’ll influence how marketing decisions are made
- You’ll grow into a broader Marketing / Growth role as the agency scales

Experience Level

Mid-level

2–3 years of relevant experience preferred

- Skill and thinking > number of years