Marketing Programs Manager

Overview

About Vehlo:
We started Vehlo in 2019 with a simple goal: to be the industry’s favorite provider of repair shop technology.

• Develop a marketing plan for payments products in conjunction with our divisional marketing teams, including key activities and budgets to support the acquisition of new payments customers (net new, partner-driven, and cross-sell) and the retention of existing customers.
• Manage and coordinate marketing projects with internal teams and vendor partners, ensuring that deadlines & quality expectations are met. Ensure that investments are maximized with vendor partners.
• Collaborate with product management and marketing communications to develop product positioning and messaging that resonate with our target buyer personas.
• Plan the launches of net-new products and releases of existing products, and manage the cross-functional implementation of the plan.
• Work closely with internal stakeholders to create and maintain digital and tangible feature lists and provide examples of feature use cases.
• Understand and support our partner channels team.
• Create and maintain a campaign strategy that drives cross-sell and partner leads to our internal sales teams.
• Create website content related to product, and coordinate updates with the Marketing Services team.
• Work closely with Marketing Operations to execute campaigns within our marketing automation tool stack.
• Perform other duties as assigned.

• Bachelor’s degree in Digital Marketing, Marketing or a relevant field.
• 4+ years experience in marketing.
• Superior knowledge of digital marketing principles.
• Automotive marketing experience or strong knowledge of the automotive industry.
• Comfortable using collaboration, automation, and CRM tools such as Marketo, Salesforce, and Jira.
• Exceptional ROI-tracking skills, able to prove what is –or isn’t—working.
• Familiarity with various online marketing platforms (e.g., Facebook, Google Ads, Microsoft Ads, etc.).
• Experience with the Microsoft Office suite.
• Payments marketing experience.

• SaaS experience.
• Prior experience in Payments Product Marketing.

Note: This job description is intended to outline the general responsibilities and requirements of the role. It is not an exhaustive list of all duties, tasks, or responsibilities that may be required. Responsibilities and priorities may evolve over time, and the company reserves the right to make changes at any time with or without notice.

Vehlo is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.

This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. Vehlo makes hiring decisions based solely on qualifications, merit, and business needs at the time.