National Head of Sales, IFB

Join to apply for the National Head of Sales, IFB role at Pet Safe Brands
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At Invisible Fence® Brand we are passionate about the well‑being of pets. Our commitment to innovation is evident in our product lineup and community programs such as the Shelter to Forever Home Program.

The National Head of Sales will drive customer acquisition and revenue growth across Invisible Fence Brand’s corporate and dealer territories. This leader will elevate the professionalism, consistency, and performance of a large, distributed sales organization through world‑class training, sales enablement, and relentless execution. The role leads Regional Sales Managers, Inside Sales, and Dealer Relations, and partners closely with branch Operation Managers to influence field sales performance within a decentralized operating model.

Reporting directly to the General Manager, this person will serve as the catalyst for scaling new customer growth and bringing best‑in‑class sales practices to every office in the network.

• Lead Regional Sales Managers, Dealer Relations, and Inside Sales to drive new customer acquisition and installation revenue growth.
• Build and elevate a high‑performing Regional Sales Manager team that drives execution, coaching, and growth across their territories.
• Lead the Inside Sales team in partnership with the Senior Inside Sales Manager to improve lead conversion, appointment setting, and outbound performance.
• Demonstrate strong leadership by influencing, partnering closely with branch Operation Managers and field leaders to elevate sales performance across offices where salespeople report locally.
• Establish consistent selling disciplines across prospecting, appointment setting, structured customer consultations, and objection handling.
• Identify and focus on the top 20 territories with the highest growth potential to set the tone for national performance.
• Partner with leadership to expand selectively in high growth territories where market potential, operational readiness, and customer demand support incremental investment.

• Design and implement scalable sales processes, playbooks, and performance dashboards to bring structure and visibility to the field.
• Build and oversee sales enablement programs including training, onboarding, CRM discipline, sales content, and ongoing skill development.
• Partner with Finance and Marketing to refine pricing strategy, develop sales compensation plans, and set clear performance metrics for offices and individuals.
• Use data‑driven insights to align sales priorities with operational capacity and marketing lead flow.
• Work closely with Marketing on lead generation strategies, promotions, and brand messaging to ensure a unified customer journey.
• Collaborate with Operations, Customer Care, and branch Operation Managers to create a seamless end‑to‑end experience that drives satisfaction, retention, and referrals.
• Oversee Dealer Relations, driving alignment between corporate and dealer offices, sharing best practices, and supporting growth initiatives across the dealer network.

• Coach and develop Regional Sales Managers into impactful multipliers who elevate skill and performance across their territories.
• Build national consistency through a structured sales training curriculum, ongoing certification, and leadership development.
• Foster a performance‑driven, entrepreneurial culture that celebrates results and rewards initiative.
• Success Metrics – Year One
• Double‑digit growth in new customer acquisition and new install revenue.
• Improved conversion rates from lead to sale through adoption of standardized sales process.
• Clear visibility into performance through a consistent reporting and accountability framework.
• Established rhythm of field coaching and training that improves individual sales effectiveness.
• Meaningful increase in self‑generated sales performance, driven by improved prospecting discipline and stronger pipeline creation.
• Improved Inside Sales productivity and appointment‑setting efficiency.

• Ten plus years of progressive sales leadership experience, ideally in home services or other field‑based sales environments.
• Proven success leading multi‑location sales organizations.
• Expertise in sales process design, sales enablement, pipeline management, and coaching methodologies.
• Strong cross‑functional collaboration skills with marketing, operations, and finance.
• Exceptional communication and leadership presence, able to inspire, teach, and lead through influence.

• Knoxville, TN preferred.
• Open to Midwest or Northeast candidates with ability to travel to Knoxville up to twice per month and frequent visits to regional offices.

To learn more about Pet Safe Brands and Invisible Fence® Brand, our history, culture and community involvement, please visit

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