Sr. Director, Commerce Media

Sr. Director, Commerce Media

Tombras, a 450+ person, full‑service, national advertising agency with a digital mindset, is seeking a Sr. Director, Commerce Media
. We’re looking for someone with deep Amazon Ads and retail media experience who is both entrepreneurial and analytical—capable of building teams, pitching new business, fostering strong client relationships, and championing bold new ideas that power award‑winning performance.

Commerce Media is one of the fastest‑growing parts of modern performance marketing—spanning Amazon Ads and retail media networks (RMNs) like Walmart Connect, Target Roundel, Instacart, grocery/pharmacy retailers, Chewy, and emerging commerce media platforms.

• Co‑build the Commerce Media practice with the Chief Digital Officer: define the vision, operating model, hiring plan, training approach, and the “what good looks like” standards that will scale as we grow.
• Build and lead Tombras’ Commerce Media practice across Amazon and priority RMNs (e.g., Walmart Connect, Target Roundel, Chewy, delivery apps, and other RMNs as client needs expand).
• Serve as the senior client‑facing commerce media leader, presenting strategy, performance, and growth roadmaps to marketing, eCommerce, and sales stakeholders.
liLead by doing: personally launch, optimize, and troubleshoot campaigns (Amazon Ads + RMNs) during client onboarding, critical performance moments, major promo periods, and new product rollouts.
• Own end‑to‑end commerce media activation with a strong “operator” mindset—campaign builds, pacing, optimization, testing, and performance troubleshooting (not just oversight).
• Partner closely with Media Strategy and Media Investment teams to integrate retail media into full‑funnel media plans while keeping commerce‑specific KPIs front and center.
• Collaborate with Analytics and Data Science to define and operationalize omni‑commerce measurement (online + in‑store), incrementality/testing approaches, and closed‑loop reporting frameworks.
• Collaborate with Creative to develop immersive digital retail experiences and retail‑ready creative approaches (e.g., retailer PDP enhancements, creative testing frameworks, richer onsite/off‑site formats, and commerce‑driven storytelling).
• Build and maintain platform and partner relationships (Amazon Ads, RMNs, Pacvue/Skai and other tech partners), staying current on betas, product changes, measurement updates, and best practices.
• Define Tombras’ Commerce Media operating system: retailer selection frameworks, campaign naming conventions, reporting standards, QA processes, and playbooks that scale as headcount grows.
• Lead new business: support pitches, audits, and commerce media POVs; translate client business goals into retailer‑specific strategies and investment plans.
• Help recruit, hire, mentor, and develop future Commerce Media team members as the practice scales.

• 10+ years experience in Amazon Ads / commerce media / retail media / marketplaces / performance media (agency experience strongly preferred).
• Strong experience with Pacvue and/or Skai (ability to operationalize automation, pacing, and scalable optimization workflows).
• Demonstrated ability to translate commerce business goals into retailer‑specific strategies (share growth, new‑to‑brand/customer acquisition, profitability, category defense/offense, retail readiness).
• Fluency in commerce KPIs (ROAS, TACoS, NTB/customer acquisition, share of voice/rank dynamics, incrementality/test design concepts, retail media attribution realities).
• Strong client presence: can lead weekly/monthly performance cadences and executive‑level QBRs.
• Experience building processes, coaching teams, and scaling a capability from early‑stage to repeatable delivery.
• Excellent communication, organization, and cross‑functional collaboration skills.

• Amazon Ads Console (Sponsored Products, Sponsored Brands, Sponsored Display)
• Amazon Marketing Cloud (AMC) and Amazon DSP
• Retail media platforms:
  Walmart Connect, Target Roundel, Chewy Ads (and additional RMNs as client needs dictate)
• Delivery commerce ads:
  Door Dash Ads and similar platforms
• Pacvue (required experience…