Marketing Analyst

📍
Location: Knoxville, TN (100% Onsite, with hybrid flex after first 4-6 months)

(Alternative locations: Atlanta, Charlotte, Kansas City, Nashville, and Tampa)

We are seeking a Salesforce and Zoom Info Marketing Analyst to play a key role in optimizing firm objectives by leveraging marketing technologies, data integration, and analytics. This position will champion the use of Salesforce Account Engagement (formerly Pardot) and Zoom Info
, along with other tools, to enhance marketing campaigns, customer journey mapping, and ROI analysis.

• ⚙️ Optimize and administer Salesforce Account Engagement and Zoom Info platforms, including automation, lead management, personalization, integrations, and email marketing.
• 📊 Build and maintain multi-touch attribution models, create dashboards, analyze campaign insights, and track customer journeys.
• 🧑 🏫 Train and mentor marketing team members on best practices for automation, data governance, campaign execution, and reporting.
• 🤝 Collaborate cross-functionally with internal teams and external vendors to ensure seamless execution of marketing initiatives.

• 🎓 2+ years in marketing technology or digital marketing roles.
• 🔍
  
  Experience with
  Salesforce Marketing Cloud Engagement (formerly Pardot)
• Zoom Info experience is a plus.
• 📈 Proficiency in Tableau, Power BI, Google Analytics
  , and integration experience is a plus.
• ✉️ Familiarity with email marketing best practices and personalization strategies.
• 💡 Strong analytical and problem-solving skills with attention to detail.
• 🕒 Excellent time management, communication, and project management skills.