Director of Sales - Regional & Specialty Channels

Director of Sales - Regional & Specialty Channels page is loaded## Director of Sales - Regional & Specialty Channels locations:
RSC-Remote time type:
Full time posted on:
Posted Yesterday job requisition :
JR100822
** Job Type
** Full time
* Pet Safe Brands, formerly known as Radio Systems Corporation, is headquartered in Knoxville, TN. It has been named “The Marble City” and "Scruffy City", names we have embraced for our unique charm. We are the home of 1982 World’s Fair and we boast of 21 craft breweries around the city ( for the* *). If you like to hike or camp, visit the Great Smokey Mountain National Park.

Take your pick of outdoor activities from walking, tubing, running, or biking in our**. Knox County has an amazing public-school system, no state income tax, low property taxes and cost of living. We host Music and Shakespeare on the Square as well as Family Movie Nights on the Square during the summer months in downtown Knoxville.
* *** Our Company:
** Pet Safe Brands is the world leader in pet products through our family of brands:

Pet Safe Brand, Sport DOG Brand, Invisible Fence Brand, Kurgo and Premier Pet. Pet Safe Brand makes every product from leashes and harnesses to water fountains and and litter boxes. We have an ambitious goal of touching over 21 million pets, people, and communities around the world each year. We serve a broad range of pet owners from providing the hunter the best gear for a successful hunt to accommodating the “Not-So-Crazy Cat Lady” with all the entertaining toys and effective solutions she could ever imagine.

We do this by creating a culture of enthusiasm, resilience, adaptability, and teamwork every day in the office. We work hard to be our community’s employer of choice as we all live our purpose:
We exist to unleash freedom for pet parents by keeping their pets happy, healthy and safe.
*** Summary of Position:
*** The Director of Sales – Regional & Specialty Channels is responsible for leading sales strategy and execution across a diverse set of retail partners, including farm and agricultural stores, value retailers, independent pet shops, home centers, and regional chains. This role plays a critical part in driving growth, deepening customer relationships, and ensuring our brand is well-positioned across these unique and influential channels.
*** Responsibilities:
*** Develop and lead the sales strategy for regional and specialty retail channels, aligning with overall business objectives.
* Partner with cross-functional teams to build and execute tailored go-to-market plans, promotional programs, and merchandising initiatives.
* Collaborate closely with other sales teams to ensure alignment, execution excellence, and responsiveness to channel-specific needs.
* Build strong relationships with key accounts and internal stakeholders to drive performance and long-term growth.
* Analyze sales performance, market trends, and customer insights to inform strategic decisions and optimize investments.
* Represent the voice of the channel internally, advocating for the needs and opportunities of these retailers in planning and execution.
*
* Qualifications:

*** 8+ years of experience in sales, channel strategy, or account management, preferably within CPG or pet-related industries.
* Proven success leading sales initiatives across multi-format retail environments.
* Strong understanding of the operational and commercial dynamics of regional and specialty retail channels.
* Excellent leadership, communication, and cross-functional collaboration skills.
* Strategic mindset with a strong bias for execution and results.
* Demonstrated success in managing P&Ls, building channel strategies, and delivering revenue and profit growth.
* Category, market, and channel experience with a track record of applying insights to win in a competitive landscape.
* Advanced proficiency in Microsoft Office Suite (Excel, Word, PowerPoint).
* Excellent communication, negotiation, and relationship-building skills with both internal stakeholders and external retail partners.
* Ability to travel up to 40% overnight as required.
** Accountabilities:**
* ** Channel Strategy Development:
** Define and lead the sales…