Director, Channel Sales

Alchemy is a fast-growing nanotechnology startup building solutions for the automotive and defence industries. We transform legacy markets by vertically integrating our coatings innovations into ready-to-use, category-leading products.

Our flagship solutions include:

Exo Shield windshield protection films for the automotive aftermarket

Crypsis Class infrared camouflage coatings for defence applications

Alchemy is backed by leading global investors including Y Combinator, Stanford Start

X, and Creative Destructive Lab.

Our team is a tight-knit group of engineers, scientists, and business professionals who move fast, care about innovation, and win together.

We’re entering a major growth phase and are looking for a high-impact sales leader to shape and scale our aftermarket channel sales revenue. This role requires a hands‑on leader who is comfortable operating close to the field while building the systems and structure for future growth.

Learn more about our automotive business:

Role & Responsibilities
As the Director of Channel Sales, you will own execution of the Aftermarket revenue plan and be accountable for the performance of the Territory Manager team and distributor accounts. Alchemy is a lean, growing revenue organization entering a scale‑up phase. This role requires a hands‑on leader who is comfortable operating close the field while building the systems and structure for future growth.

You will spend your time coaching territory managers, building relationships with key partners and distributors, improving sales processes, and bringing structure and discipline to a high potential team. You will also be responsible for managing international sales through distributor accounts.

This is a player‑coach role ideal for a high-performing Channel Sales Manager, Regional Sales Manager, or first‑time Director who wants to take on broader ownership in a fast-moving environment.

In this role you will report directly to the General Manager, Automotive.

Core Responsibilities
1. Grow the Channel Sales Revenue Engine

Own aftermarket revenue targets and team performance

Set quarterly goals and ensure execution consistency across the channel.

Lead and coach five Territory Managers to improve pipeline quality, quota attainment, and activity discipline.

Run weekly sales meetings, 1:1s, pipeline reviews, and territory planning.

Enforce CRM hygiene and forecasting accuracy in partnership with Sales Operations.

Support your team through coaching, accountability, and support

Maintain and grow distributor relationships through structured QBRs and ongoing alignment.

Set goals, support inventory planning, manage pricing discussions, and champion joint marketing initiatives.

Drive accountability and ensure strong sell‑through performance.

4. Sales Process & Enablement

Build a repeatable sales playbook based on field best practices by working closely with territory managers

Collaborate with Marketing on promotions, campaigns, and partner‑facing collateral.

Work with Sales Ops on reporting cadence, dashboards, and quota frameworks.

5. Cross‑Functional Collaboration

Provide field insights to Product and Marketing on product development, positioning, and launch readiness.

Coordinate with Operations on distributor orders, inventory planning, samples, and field requirements.

Represent aftermarket channel sales business in leadership discussions

Qualifications

5–8 years of experience in channel sales, territory management, or distributor management.

You excel at coaching - not just managing - and know how to build a consistent sales rhythm, raise team capabilities, and create clarity around expectations

Experience in a small or mid‑sized company where you built structure rather than inheriting it is a major asset

Excellent communication, negotiation, and relationship‑building skills.

Familiarity with CRM systems and sales process discipline.

Proficiency with Google Workspace;
Notion experience is an asset.

This role is perfect for a hands‑on builder with leadership ambition. You’ll thrive in this role if you enjoy startup‑style environments where you are helping to create structure.

Competitive salary aligned to early‑stage leadership roles in Kitchener

Performance‑based variable compensation tied to revenue and team performance

Opportunity to build and reshape the channel sales engine of an emerging category leader

Close partnership with executive leadership, Sales Ops, Marketing, and Product

This role will require you to commute to our head office in Kitchener, Ontario multiple times per week.

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