Business Analyst
Job in
Waterloo, Kitchener, Ontario, Canada
Listing for:
Sun Life
Full Time
position
Listed on 2026-01-15
Job specializations:
-
IT/Tech
Digital Marketing, Data Analyst
Job Description & How to Apply Below
Location: WaterlooJob Description
:
Bring us your passion for agile marketing, analytics, and segmentation, and we’ll put you to work on exciting initiatives that answer the challenge: "How can we better engage and nudge our clients in taking action to reach their financial and wellness goals?” Working with a dedicated team of energetic, forward-thinking innovators, you’ll stretch your imagination and sharpen your skills on the leading-edge projects that are keeping Sun Life Financial ahead of the curve.
You want more than a job; you want a career - a career with a company that encourages learning and personal growth. You want to be “one of the best.”
The Client Connect (CC) team is a collection of Pods within the Client Experience Office (CXO) responsible for helping our clients achieves lifetime financial security and well-being by proactively providing personalized, useful and actionable information. The team has become a leading digital client engagement platform that is fueling the velocity of the Sun Life Canadian business units.
What will you do?
Support marketing campaign design and manage approvals through analyzing and developing business, IT, and data requirements, and delivery in channels such as email, web, mobile, call centre etc.Discover and analyze the business, data and IT capability needs to support new marketing campaignsTranslate business and marketing communication needs (messaging, call to action, eligibilities) into requirementsLiaise and coordinate with other business groups including data and analytics; project management; operations, and IT to move requirements towards executionProvide process support to the marketing agile teamExecute the testing and validation of marketing campaignsProvide escalation support to troubleshoot issues, identify root causes and implement effective resolutionsWhat do you need to succeed?
Attention to detailProactive communication and partner collaborationAdaptable: maintains effectiveness while managing competing demands, dealing with frequent change, delays or unexpected eventsNatural sense of urgency and drive to reach goals with high efficiencyAbility to translate complex business needs into a technical requirementsInnovative; looks for new and sometimes unconventional approachesAdvanced Microsoft Excel skillsFamiliar with the creation and execution of test cases (regression, etc.)Leadership skills with proven ability to go above and beyondExperience with digital marketing in a direct marketing capacityExperience with digital deployment tools such as SAS and Adobe Campaign preferred3 years of experience as a Business Analyst, with proven ability to match business requirements to marketing strategyDegree in Marketing or CommunicationsWhat's in it for you?
Being part of our journey in developing the next greatest digital experienceAn environment of continuous learning and improvementBeing part of an organization that offers the best experience by doing what is right and caring for our Clients
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