Director, Demand Generation

Position Title:
Director, Demand Generation

Benefits: Medical, dental, vision, 401k, flexible spending account, paid sick leave and paid time off, parental leave, quarterly performance bonus, training, career growth and education reimbursement programs.

Ziply Fiber is a local internet service provider dedicated to elevating the connected livesof the communities we serve. We offer the fastest home internet in the nation, arefreshingly great customer experience,andaffordableplans that putcustomersin charge.

As ourstate-of-the-artfiber network expands, so does our need for team members who can help us grow and realize our goals.

• Genuinely Caring: We treat customers and colleagues like neighbors, with empathy and full attention.
• Empowering You: We help customers choose whatisbest for them,andwesupport employees in implementing new ideasand solutions.
• Innovation and Improvement: We constantly seek ways to improve how we serve customers and each other.
• Earning Your Trust: We build trust through clear, honest,human communication.

The Director of Demand Generation leads the strategy and execution of data-driven marketing programs that fuel Ziply Fiber’s residential growth across all sales channels, including e-commerce, call center, and direct sales. This role oversees a team responsible for inbound and outbound campaigns—spanning paid media, direct mail, retargeting, outbound calling, and local events—focused on lead nurturing, customer acquisition, and revenue growth. With a sharp focus on cost per gross addition (CPGA) and Net Promoter Score (NPS), the Director collaborates cross-functionally with Brand, Product, Sales, and Customer Experience to align efforts and accelerate impact.

This is a high-visibility role for a results-oriented marketer passionate about turning insights into strategy at a fast-growing brand.

The Essential Duties and Responsibilities listed below are a range of duties performed by the employee and not intended to reflect all duties performed.

• Lead and manage a team of demand generation professionals, providing direction, coaching, and mentorship to support team development and performance.
• Drive a culture of data-driven decision-making across the Demand Generation Marketing team.

• Own and drive Ziply Fiber’s demand generation marketing strategies, campaigns, and P&L with accountability for sales, revenue per customer, cost per sale and sales NPS online and offline channels.
• Manage and optimize the demand generation budget, ensuring efficient allocation of resources across paid and organic channels to maximize ROI and sales impact.

• Analyze cross-platform data, customer behavior and customer sales journeys to improve the sales/acquisition experience, proactively identify strategic opportunities and to inform the prioritization of impactful initiatives that accelerate growth.
• Collaborate closely with Business Intelligence to ensure the development of robust and insightful reporting that meets the evolving strategic needs of the Marketing organization.
• Drive cross team alignment thru regular reporting on funnel health, marketing-sourced sales and activations and overall demand generation performance.

• Oversee go-to-market plans for products, product updates and promotions to ensure marketing, sales and support are aligned, trained and providing a consistent prospect and customer experience.
• Collaborate with other teams on location-specific sales events, partnerships, and channel tactics to drive awareness and sales.
• Partner with the sales teams to optimize lead generation efforts and improve conversion rates for both inbound and outbound call sales as well as with the door-to-door sales channel.

• Performs other duties as required to support the business and evolving organization.

• Minimum of seven (7) years in demand or lead generation marketing, with a strong track record of delivering…