Global Social Influencer Strategist Londres, Royaume-Uni

Role

Title:

Global Social Influencer Strategist, Unilever Personal Care (BG)

Location:

100VE, London

Personal Care is a highly successful business with much loved deodorant, skin cleansing and oral care brands including our 8 power brands líder Dove, Dove Men+ Care, Rexona, Lux, Axe, Lifebuoy, Pepsodent and Close-Up. We hold leading category positions in deodorants and skin cleansing globally and the #1 or #2 position in oral care in the countries where we are present.

Through our Personal Care brands, we’re taking action to drive positive change. We are advocates for new policies, laws and social norms that will promote inclusion, health and wellbeing for all members of society. With more than 1 billion people using our products every day, we have an opportunity to use our scale for good. So that people and the planet can thrive together.

The Brand Experiences team is a central team that leads Personal Care Marketing Transformation. The team partners with global brand teams and the Business Unit/Country marketing teams to design and deploy Social Bolsa Demand Generation – our ‘many-to-many’ marketing strategy. This includes culturally relevant partnerships, digital brand experiences, social, influencer and creator strategy and execution, plus a talent and technology powered content infrastructure (powering an “always active” content engine).

As part of this the Social, Influencer and Media team aims to deliver an always‑active stream of fresh, impactful social content at scale through the right social footprint.

Shaping, defining, and delivering best‑in‑class social strategies for global brands. This is an exciting opportunity for someone who lives and breathes culture, platforms, and audience behaviour. You’ll work to build relevance, engagement, and fame through social‑first thinking.

• Develop and deliver the business groupinfluencer, creator and social commerce strategy that drives measurable impact (guidelines, processes and BG‑wide policies).
• Develop and design the PC nano and affiliate creator programme with clear guidelines and frameworks that local markets can adapt.
• Analyse platform trends, audience behaviours, and cultural moments to uncover strategic opportunities for the Business Group in creator marketing and social commerce.
• Collaborate with global brands and market influencer specialists to define optimum strategy for their campaign and innovation launches.
• Deliver recaps and share learning across the business to ensure future influencer and creator work is optimized.
• Pilot new innovations and thinking, identify standout local work, create repeatable models and drive scale.
• Be responsible for onboarding and training new specialists and at times upskilling marketers to understand social commerce, influencer and creator marketing and how to deliver it(variable) effectively in their total brand marketing.
• Work with procurement and brands to maintain agency relationships and platform and partner relationships.
• Work with measurement teams to develop a clear methodology to measure key performance and brand metrics to enable a repeatable and consistent model.
• Work close with media and partnerships team to drive the influencer and detecting marketing strategy for FIFA and other cultural tentpole moments.

• A strategist and a thought leader that leverages their thinking skills to develop strong strategies and POVs that others adopt
• A social influencer and creator pioneer, who is infatuated with learning PAP and anticipating where these disciplines will go and loves to pioneer new marketing power models.
• A “doer” with a social and commercial mindset who knows how to deliver tangible business results
• A collaborator who thrives on leading and working together with different teams and marketing specialities to execute best‑in‑class social strategies and plans with excellence and clarity
• Passionate about social culture, communities, and creators with a hunger to learn about LLM’s and the future of AI and next generation marketing
• The confidence to work autonomously in a fast‑paced environment

• Strategic thinking and…