Development Executive; Regular Giving

Description

Role: Development Executive (Regular Giving)

Grade and Salary: Grade 7, £37,694 - £47,389 per annum

FTE and working pattern: 1

FTE, 35hrs per week, Monday - Friday

Holiday Entitlement: 33 days annual leave plus 9 buildings closed days (and Christmas Eve when it falls on a weekday)

The role will oversee the management of the regular giving programme, ensuring the delivery of professional mass fundraising activities targeting alumni, friends and other stakeholders via telephone solicitations, direct mail, email and online campaigns. They will focus on the acquisition and retention of regular donors and increase the average gift size and overall donation income within the £999 or less level.

Mass fundraising activity will focus on those within the £999 giving bracket and the role holder will be responsible for identifying and working across the team to develop new fundraising ideas and work creatively to deliver an engaging regular giving programme.

Alongside the regular giving activity, the role holder will also support a sustainable pipeline to a middle gifts programme focused on prospects in the £1,000 to £10,000 gift bracket, working closely with the Individual Major Gifts team. This is an important programme developing pipeline activity for higher level gifts, and the role holder will work closely with the wider Advancement team on the development and implementation of this strategy.

The role holder will also manage the regular giving stewardship programme to ensure donors are thanked and their contribution recognised. They will work to an agreed annual income and expenditure framework and will be responsible for tracking the annual budget for the regular giving programme. To support the delivery of the annual strategy the role holder will develop compelling written and visual communications that effectively articulate the case for support.

• Lead regular giving activity alongside team leads to deliver a year‑round programme that encourages alumni giving
• Define segmentation for targeted appeals in consultation with the Advancement Services team
• Build an annual delivery schedule for the regular giving programme aligned with broader fundraising and alumni engagement strategy
• Manage and promote crowdfunding opportunities for small projects
• Deliver against agreed annual income and donor engagement targets
• Collaborate with colleagues in the sector identify new approaches and ideas

• Supervising the fixed‑term student calling team and supporting caller enquiries
• Managing calling (currently 4 weeks per year) alongside third party suppliers
• Reporting weekly campaign progress to the wider Advancement team
• Liaising with the third‑party calling software provider to ensure smooth operations
• Overseeing the calling rota, payroll approval, and budget reconciliation
• Working with the Advancement Services team to ensure timely CRM data imports
• Ensuring all gift income and caller feedback is accurately recorded
• Managing student caller recruitment via Unitemps, Academic Schools, and other departments, including developing promotional materials and overseeing the process
• Designing and delivering caller training sessions
• Managing follow‑up activity including information requests, pledge chasing, and stewardship
• Tracking the telephone campaign budget weekly

• Create written and visual content that clearly articulates the case for support
• Manage production of multi‑channel fundraising packs, including liaison with external suppliers
• Work with the Senior Development Executive to project campaign performance and review results
• Report regularly on success against agreed targets
• Ensure materials, content, and resources are prepared for future campaigns
• Work with the Alumni Engagement team to secure campaign visibility across the website, social media, and other platforms
• Ensure donors are thanked and enquiries are answered promptly

• Managing the transition of donors from regular giving into the middle gifts programme
• Implementing donor engagement strategies that…