Brand Marketing Specialist

Company Overview

Blue Star is a leading global solutions-based distributor of point-of-sale, bar-coding, data collection, radio frequency identification (RFID), and wireless mobility products. Blue Star works exclusively with Value Added Reseller Partners, providing them with complete solutions at competitive prices. The company brings unequaled expertise to the market, offers award-winning technical support, and is an authorized service center for a growing number of manufacturers.

The Brand Marketing Specialist is responsible for developing, executing, and protecting the brand across the channel, via Blue Star. This role ensures consistent brand messaging, visual identity, and positioning while driving awareness, engagement, and preference with resellers and internal stakeholders. The ideal candidate is both strategic and hands‑on, with a strong understanding of channel marketing and partner‑driven ecosystems.

• Support the implementation of the brand strategy across all marketing touchpoints
• Maintain brand guidelines, messaging frameworks, and visual standards across internal and external materials
• Maintain brand alignment across the channel

• Assist with brand-led and partner marketing campaigns, including timelines, asset coordination, and execution
• Create go-to-market initiatives by coordinating messaging and deliverables across teams
• Support trade shows, events, sponsor ships, and experiential marketing initiatives

• Coordinate development of marketing collateral such as presentations, digital assets, sales enablement tools, and event materials
• Partner with internal creative teams to manage revisions, approvals and delivery on high-quality, on-brand assets
• Proof and review content for brand accuracy and consistency
• Ensure storytelling reflects Blue Star's value proposition

• Work closely with sales, the vendor/brand, BDMs and other internal and external departments to ensure brand alignment
• Act as a key marketing contact for internal and external partners seeking brand guidance or support
• Support internal communications and Blue Star branding initiatives as needed

• Track and analyze brand performance metrics (awareness, engagement, campaign impact) for ROIUse insights to refine messaging, positioning, and execution
• Manage timelines, budgets, and priorities across multiple initiatives

• Degree or like years of experience in brand marketing, preferably in B2B, technology, or distribution environments, preferred.
• Strong understanding of channel marketing and partner ecosystems
• Strong organizational skills and attention to detail
• Proven ability to manage multiple projects with competing priorities
• Experience working with creative teams, partners, and cross-functional stakeholders
• Excellent written and verbal communication skills
• Strategic thinker with a roll‑up-your‑sleeves execution mindset

• Experience in technology, POS, auto-, or related industries
• Familiarity with trade shows, sponsor ships, and experiential marketing
• Experience supporting sales enablement and partner marketing programs

• Collaborative, fast‑paced environment with high visibility
• Opportunity to shape and elevate a global brand
• Strong partner relationships and industry presence
• Competitive compensation and benefits

Equal Opportunity Employer/Veterans/Disability.