Vice President, US Sales

Job Description Changing the World, One Kibble at a Time

Champion Petfoods is expanding! We are excited to announce we are looking for a Vice President, US Sales to join our rapidly growing company.

Champion Petfoods is an award-winning pet food crafter with a reputation of trust spanning 35+ years. From our humble beginnings, founded in a small town in Alberta, Canada, Champion – with its ORIJEN® and ACANA® brands – is a key player in the global premium pet food industry.

Our purpose,
To Earn Pet Lover Trust Every Day so Pets Thrive for a Lifetime
, provides the foundation for our highest aspirations as a company. Being a partner to the communities that surround us – and the environment that sustains us – are top priorities.

We would love to hear from you if you are passionate about personal and professional growth and see yourself as a key player contributing to our continued success as an award‑winning company.

The US Vice President of Sales is responsible for shaping the US revenue strategy, driving sales execution, and building a high‑performing sales organization. This role blends strategic vision with hands‑on leadership, ensuring the company meets growth targets while strengthening customer relationships and market presence.

As a key member of the North America cross‑functional leadership team, you will be expected to adapt in a fast‑paced market, leveraging data‑driven insights to capture market share and enhance brand advocacy.

The role is responsible for overseeing 40+ associates and $250M in revenue. The role reports into the General Manager, North America and sits on a cross‑functional leadership team. It is responsible for overseeing our key account management as well as independent pet retailers.

• Define the US sales vision, strategy, and annual revenue plan aligned with overall business goals.
• Manage and mentor the team on trade budgets, promotional and portfolio strategies to maximize revenue efficiency.
• Analyze market trends, customer insights, and competitive dynamics to identify strategic and profitable areas of growth.
• Create a customer segmentation model that determines where the resources should be invested and where we need to divest resources.
• Partner with NA leadership team (GM, Supply Chain, Marketing, Finance, etc) to align go‑to‑market strategy.
• Build and manage a scalable sales operating model, including best in class forecasting, pipeline management, and performance tracking.

• Develop and execute a comprehensive go‑to‑market strategy aligned with the North America business plan.
• Establish clear sales processes, KPIs, and accountability mechanisms across the sales organization.
• Lead pricing, contract negotiation, and deal‑structuring strategies to maximize profitability.

• Build strong relationships with key customers, partners, and industry stakeholders.
• Represent the company at industry events, conferences, and strategic customer meetings.
• Monitor competitive landscape and market trends to inform strategic decisions.
• Lead key customer joint business plans and ensure accountability to deliver agreed upon measures and deliverables.

• Recruit, mentor, and develop a high‑performing sales team, including frontline associates and individual contributors.
• Foster a culture of performance, collaboration, and continuous improvement.
• Implement training programs to strengthen product knowledge, sales skills, and customer engagement.
• Review current operating model inclusive of job levels, roles and responsibilities, and location strategy to ensure we have aligned job profiles with the right talent.

• Achievement of quarterly and annual revenue targets.
• Strength and scalability of the sales organization.
• Improved sales productivity and conversion metrics.
• Strong cross‑functional alignment and predictable forecasting.
• Positive customer satisfaction and retention outcomes.
• Engaged associates at all levels.

• Bachelor’s degree in Sales, Business, or a related field is required. MBA preferred.
• 15+ years of experience in multi‑channel…