Director of Enrollment Management Research & Analytics - Enrollment Management

Director of Enrollment Management Research & Analytics

Enrollment Management

The Enrollment Management Department at West Virginia University is currently accepting applications for a Director of Enrollment Management Research & Analytics.

The Director of Enrollment Management Research & Analytics is a critical leadership role within Enrollment Management (EM) at West Virginia University (WVU). This position is responsible for providing the estimation, modeling, and analysis necessary to develop, assess, and inform decisions for the Strategic Enrollment Plan (SEP) across both Enrollment Management and Student Success.

The Director will analyze and forecast trends in enrollment, admissions, and financial aid to provide decision support that impacts the broader University. The Director will partner directly with the Executive Director and the Vice President for Enrollment Management to set goals and priorities that align with the institution's comprehensive strategic enrollment plan.

This position is primarily remote, with occasional travel to the Morgantown, WV campus (approximately 4–6 times per year).

We strongly believe in work-life balance and keeping time for things we love outside our work. WVU offers generous benefits, including:

• 18 sick days per year (for when you’re ill, need to care for sick family, or your own or your family’s regularly scheduled medical appointments. Who is family for the purpose of this leave? A lot of people in your life including immediate relatives and in-laws as well as others considered to be members of your household living under the same roof)
• 401(a) retirement savings with 6% employee contribution match, eligibility to continue health insurance, and other retiree perks. Looking for more retirement benefits information? Check out retirement health insurance benefits, retirement income, and FAQ’s.
• Wellness programs

• This is the core function of the role, focused on using data to drive strategic student success and enrollment initiatives.
• Analyze and forecast trends in enrollment, admissions, and financial aid that are critical for university planning and decision support.
• Create multiple projections/predictive models and provide in-depth analysis of findings.
• Build models to predict student conversion, yield, and success rates across various segments and points in the recruitment funnel, enabling proactive student engagement.
• Identify factors highly correlated with student success (retention, graduation rates), engagement, and satisfaction to empower priority setting for university leadership.
• Serve a functional role in all reports, modeling, and analysis used to inform decisions across EM and the broader University.

• Focuses on ensuring data accuracy, accessibility, and operational support across the EM Division. Deliver timely, accurate, and relevant data regarding the recruitment, enrollment, and retention of students to help the University achieve its strategic goals.
• Provide data administration expertise and work with all EM departments to ensure necessary reports and reporting tools are available for decisions related to undergraduate admissions, registration, scholarships, financial aid, and student services.
• Prepare executive summaries, reports, proposals, and written analysis regarding operational activities and services.
• Evaluate, map, and implement improvements to EM operations and workflows.
• Conduct, assess, and measure information from surveys and other sources to gain insights into underlying reasons, opinions, and motivations.

• Involves internal and external partnerships to align data and research efforts with university-wide strategy.
• Partner with the Executive Director and VP of Enrollment to set priorities and goals for the comprehensive strategic enrollment plan.
• Provide independent leadership on collaborative projects and interactions with key partners, including ITS, Finance, and college business partners.
• Serve as a member of university-wide and campus/system-wide committees focused on enrollment planning,…