Social Media Specialist

Mission

Woodwell Climate Research Center (Woodwell Climate) conducts science for solutions at the nexus of climate, people, and nature. We partner with leaders and communities for just meaningful impact to address the climate crisis.

The Social Media Specialist will play an integral role on Woodwell Climate’s Communications team, working with the Creative Director and Communications Manager to communicate the impact and values of our science and to elevate our scientists across multiple social media platforms. The Social Media Specialist will be part of an agile team that values creative collaboration and excellence while maintaining a strong ethic of work/life balance.

• Drafts accurate and compelling social media copy in collaboration with internal and external stakeholders
• Translates complex scientific topics into accessible and impactful social media content and campaigns
• Works with Creative Director to ideate dynamic, social-first multimedia and uses Adobe Creative Suite templates to create engaging social graphics
• Maintains agile social editorial calendar in collaboration with Creative Director and internal stakeholders
• Researches relevant social media trends while helping to design multi-channel social strategy in collaboration with Creative Director and Chief Communications Officer
• Works with internal stakeholders to promote underrepresented Woodwell science and scientists
• Promotes engagement, inclusivity, and a sense of belonging across platforms
• Works with external partner institutions to promote Woodwell-affiliated events and studies and find exciting opportunities for cross-promotion
• Amplifies and engages with critical individuals, organizations, and conversations historically and currently underrepresented in climate spaces
• Works with internal stakeholders to implement digital accessibility goals across social platforms
• Collects key engagement metrics in collaboration with Communications Manager
• Works with the Creative Director and the Director of Annual Giving to strategize creative content and implement audience targeting for paid social campaigns
• Monitors social boosting budget and metrics in collaboration with Creative Director and Chief Communications Officer

• Bachelor’s Degree in Communications, Journalism, Science or Related Field
• 3+ years’ experience working in communications or social media content production/management (internship experience is applicable)
• Strong writing skills across digital channels and formats
• Experience communicating complex topics in creative and engaging ways
• Experience working with scientists or other Subject Matter Experts on communications materials
• Background in managing multiple social media channels and associated tools (ex. Hootsuite, Linktree, Canto social plugins, Meta and Linked In ad tools, etc.)
• Some knowledge of critical environmental science and/or policy issues
• Some familiarity with current conversations and best practices in environmental, science, DEIJ, and/or climate justice spheres
• Some familiarity with social accessibility guidelines and crafting inclusive and equitable communications materials
• Ability to prioritize and manage several projects efficiently
• Professional written and interpersonal skills are essential when communicating cross-functionally and with vendors, and team members
• Strong organizational and administrative skills
• Tech savvy, proficient in MS Office and Google Suite
• Excellent attention to detail, conscientious work ethic
• Excellent ability to multitask, prioritize projects, and work efficiently and independently in a fast-paced environment
• Positive and proactive approach
• Versatility, flexibility, and a willingness to work within constantly changing priorities with enthusiasm
• A desire to understand how administrative projects connect to broader communication goals and strategy

• Working knowledge of Adobe Creative Suite software
• Excited by creative collaboration and iterative design processes
• Some background working with design, video, or motion graphic assets on social media
• Some photography and/or videography experience (social-first content creation…