Web and Digital Strategy Specialist

Overview

Job Title:

Web and Digital Strategy Specialist

Location:

Kennesaw, Georgia

Regular/Temporary:
Regular

Full/Part Time:
Full-Time

Job

About Us:

Are you ready to transform lives through academic excellence, innovative research, strong community partnerships and economic opportunity? Kennesaw State University is one of the 50 largest public institutions in the country. We offer more than 190 undergraduate, graduate, and doctoral degrees to empower our 47,000 students. We value respect, integrity, collaboration, inclusivity, and accountability, and we are an Equal Employment Opportunity employer.

We are part of the University System of Georgia. Come Take Flight at KSU!

Responsible for creating, planning, and implementing digital content that enhances online user experience. Collaborates with a team that includes creative, marketing, events, data analysis and communication to develop fully functioning websites through design plans, analytics, creative collateral, and verbal direction. Develops marketing strategy to communicate sales, promotions, advertising, or informational and public relation campaigns to target markets and audiences. Create, plan, and implement an engaging and interactive social media content strategy that enhances the reputation of the department and/or college.

Engage in daily activity on social media channels to advance the brand and promote events and programs. Assists department leader with website maintenance and oversees site content optimization.

• Creates and follows an editorial calendar
• Generates content for campaign messaging, collateral, calls to action (CTA), landing pages, website content, emails, marketing content, newsletters, social media, etc.
• Generates, edits, publishes, and shares content (original text, images, video, or HTML) that encourages community engagement with the department and/or college
• Coordinates and executes photography and videography assignments while working collaboratively with departments and team members
• Optimizes pages within each platform to increase visibility of department and/or college's social content
• Monitors conversations and respond to user generated comments and questions posted on accounts
• Develops email marketing campaigns using Constant Contact or similar software
• Identifies and implements innovative Search Engine Optimization (SEO) strategies utilizing analytic tools and resources, provide insights and make recommendations for updates and optimization and write content to meet SEO, web goals, and objectives
• Writes dynamic, high-impact copy that delivers marketing outcomes
• Monitors industry trends, technologies, and standards and research, recommend, and apply new technologies and analytics as necessary
• Plans and manages project communications, continuously monitoring project status, proactively managing changes, and communicating on a regular basis
• Ensures evaluation and analysis of marketing content initiatives to determine effectiveness of implemented strategies and recommend adjustments needed
• Utilizes analytic tools and resources to analyze digital marketing performance, report KPI, and provide insights and recommendations for content performance improvement

Bachelor's degree from an accredited institution of higher education in related field

Two (2) years of relevant experience

• Experience in video storytelling from concept and shooting to editing
• Experience in marketing, communications or public relations in a university or school setting; digital marketing content experience
• Experience with Google Analytics, intermediate and SEO, Bright Edge
• Experience with HTML and scripting compatibility issues between different browsers

An advanced degree from an accredited institution of higher education in a related field

• Able and willing to work at a fast pace; able to quickly master new technologies; able to handle multiple tasks or projects at one time meeting assigned deadlines
• Knowledge:
  Solid understanding of SEO fundamentals; familiarity with digital marketing campaign tactics
• Skills:
  
  Excellent interpersonal, initiative, teamwork, problem solving, independent judgment, organization, communication (verbal and written), time management, project management and presentation skills; excellent content creation skills; proficient with Microsoft Office suite; strong attention to detail and follow up skills; strong customer service skills and phone and e-mail etiquette

The University System of Georgia emphasizes Integrity, Excellence, Accountability, and Respect. Details are available in USG policies and online at the provided links.

Kennesaw State University is an Equal Employment Opportunity Employer. The University prohibits harassment or discrimination based on race, color, sex, sexual orientation, gender identity or expression,…