Marketing Specialist Residence

Marketing Specialist, Housing & Residence Life

Job Title:

Marketing Specialist, Housing & Residence Life

Location:

Kennesaw, Georgia

Regular/Temporary:
Regular | Full/Part Time:
Full-Time | Job

Are you ready to transform lives through academic excellence, innovative research, strong community partnerships and economic opportunity? Kennesaw State University is one of the 50 largest public institutions in the country. With growing enrollment and global reach, we continue to expand our institutional influence and prominence beyond the state of Georgia. We offer more than 190 undergraduate, graduate, and doctoral degrees to empower our 47,000 students to become thought leaders, lifelong learners, and informed global citizens.

Our entrepreneurial spirit, high‑impact research, and Division I athletics draw students from throughout the region and from more than 100 countries across the globe. Our university's vibrant culture, career opportunities, rich benefits, and values of respect, integrity, collaboration, inclusivity, and accountability make us an employer of choice. We are part of the University System of Georgia. We are searching for talented people to join Kennesaw State University in our vision.

Come Take Flight at KSU!

Primary location for job responsibilities: 1000 Chastain Road NW, Kennesaw, GA 30144. Marietta campus: 1100 South Marietta Parkway, Marietta, GA 30060.

• Works independently as the liaison to the assigned Business Services department(s) (which may include one or more of the following areas:
  Financial Aid, Housing and Residence Life, University Dining, Retail Services, Parking and Transportation, Talon One Service Center, Talon, Card Services, Door Access, Community and Profession Education, etc.)
• Develops and maintains strong partnerships within the assigned department(s), understanding key business strategies, objectives, and project expectations to support marketing efforts and goals
• Develops and manages comprehensive marketing strategy for assigned department(s), including campaigns, projects, digital marketing efforts, events, and more to help department(s) meet their objectives
• Works with department leadership to plan, create, and evaluate strategic communications initiatives to drive engagement
• Plans and manages project communications, monitoring project status, proactively managing changes, and communicating regularly between assigned department(s) and marketing team
• Develops content ideas and works with creative team to produce graphics for both digital and print materials
• Works with communication team to create copy for print, email, social, etc. for various target audiences with various goals for the assigned department(s)
• Works with digital marketing team to utilize email, web, and social media to drive users to the assigned department, enhance the brand and promote events and programs
• Coordinates and runs meetings with departmental leadership to review communications, updates and goals of departments
• Oversees the production process, day‑to‑day project activities and provides analytical data analysis for marketing materials related to assigned department(s)
• Creates, plans, and executes engaging and interactive content strategy to enhance the assigned department’s goals
• Ensures evaluation and analysis of marketing initiatives to determine the effectiveness of implemented strategies

Performs marketing analysis to determine enrollment growth strategies at the department, unit, and/or college level. Creates marketing campaigns through various formats including website and print materials and analyzes data to determine effectiveness. Develops and manages the advertising message and concept direction ensuring brand consistency across marketing channels.

• Develops, implements, and executes assigned department marketing plans and strategies
• Organizes and oversees multi‑channel marketing campaigns to grow business and meet project goals
• Directs implementation of best practices through appropriate media channels
• Analyzes overall marketing plan and performance adhering to deadlines and requirements
• Drafts lead engagement and…