Estate + DTC Manager - Black Hills Estate Winery

4190 Black Sage Rd, Oliver, BC V0H 1T1, Canada

Posted Monday, October 20, 2025 at 4:00 AM

#Be Extraordinary

AtAndrew Peller Limited (APL), our mission is to be Canada’s #1 branded wine and craft beverage company by delivering the perfect brand experience for every lifestyle and occasion. Through our commitment to excellence, honouring our roots, owning it, fostering belonging and driving to succeed, we inspire teammates to be extraordinary every day.

Who We Are

We are one of Canada's largest and oldest wine companies with a rich heritage in quality winemaking. We produce some of Canada's most recognized brands and offer our teammates a challenging and rewarding employment experience.

The estate Manager Black Hills Estate Winery is responsible for all aspects of direct-to-consumer sales at the winery, including being accountable for wine club, e-commerce, wine experiences and retail operations. The incumbent is responsible for meeting annual revenue targets, wine club membership acquisition and retention goals, as well as spearheading e-comm campaign development & communication strategy, member relations, seasonal telemarketing campaigns in accordance with annual budget plan and brand strategy.

Additionally, the Estate manager drives a culture of service excellence and operates on-site events to support member retention, wine launches and brand goals.

This is a unique leadership opportunity at our premium winery. This teammate will have a Manager, Retail and Experience as well as a Warehouse Operator and Wine Club Coordinator reporting to them and will work closely with HR, Marketing, Operations and Winemaking internally. They should have experience working with Wine Club members, Distribution Centers, Suppliers, Couriers, local media and Wine and Tourism organizations.

The environment this teammate will work at:

Nestled on the Black Sage Bench between Oliver and Osoyoos, Black Hills Estate Winery offers sweeping panoramic views of Mount Kobau and sun-drenched vineyards at our Wine Experience Centre. Stepping onto the estate, guests are greeted by “breathtaking views, exceptional wines, and unparalleled hospitality” as they embark on tastings that reflect our desert terroir and the patience and precision behind each bottle.

Joining our leadership team here means embracing a life of vineyard immersion—where the land, the wine, and a close-knit community converge.

This teammate will be responsible for:

DTC (Direct to Consumer)

• Responsible for developing and delivering annual business plan including annual calendar of club and ecomm deployments to achieve stated wine club and e-commerce revenue and EBITDA plan.
• Monitor, track and analyse all KPIs that demonstrate performance of club and ecomm campaigns.
• Manage budgets and expenses including operating, distribution, and promotional costs.
• Develop wine club sales initiatives and ecomm database building initiatives at tasting room level through training, incentive programs, and employee engagement activities to support achievement of annual sign-up goals.
• Manage the logistics related to each wine club and ecomm campaigns including wine inventory availability, shipping materials/components and all resources required to ensure a flawless consumer experience related to delivery of wine packages.
• Ensure physical and digital marketing assets are developed in a timely manner to support all wine club and ecomm campaigns and ensure the accuracy of all website information.
• Develop and implement enhancements to the existing wine club program to improve member satisfaction and improved member retention.
• Drives the success of member recovery efforts and is responsible for managing customer complaints and updates (credit card fail prevention, CC recovery, contact information updates, cancellations).
• Support Wine Club Coordinator, who administrates wine club activities including member communication, orders, queries, concerns, and complaints.
• Nurture supplier relationships including those with couriers and distribution centers.
• Responsible for initiating industry leading member subscription practices while delivering service excellence to our members and ecommerce…