Head of Product Incubation

About Martell Ventures  Martell Ventures is not a typical venture studio. We launch AI-native companies that solve painful, urgent problems for SMBs. Every venture goes through our 90-Day Incubation Sprint, moving from MeVO → F10 ($100K presell) → F50 ($500K run-rate) on the path to $10M ARR in under 36 months. We don't bet on ideas—we bet on elite operators.

The Role  We are hiring a Head of Product to run product incubation end-to-end. This is a founder-level role inside the studio: recruiting elite Business Leader / Technical Leader pairs, driving presales, coordinating GTM launches, and taking ventures from Day 0 to $1M ARR within 12 months.
You will be embedded inside Martell's incubation system, equipped with distribution (Dan Martell's network), playbooks, and a dedicated support team. Your mandate is to incubate one company per month, ensuring each hits F10 / F50 milestones on schedule.
What You'll Do   Recruit & Onboard Founders:
Source, vet, and onboard elite Business Leaders and Tech Leaders into new ventures
Run recruiting pipelines, interviews, and founder-market fit assessments
Structure compensation and equity frameworks (per MV templates)
Incubation Execution:
Drive each venture through the 90-Day Sprint (MeVO → F10 → F50→F100+)
Oversee validation, presales, and first 50 customer launches
Build scorecards, run standups, and track weekly L10s
Continuously refine the incubation system — focus on building the process, optimizing improvements with every pass, and turning the sprint into a scalable machine
Go-to-Market & Distribution:
Coordinate with Dan Martell's media team to schedule pitches and secure distribution to his audience
Design and execute outbound playbooks: cold email, Linked In, DMs, and partner campaigns
Support creation of media assets (1-pagers, Looms, decks) to convert early adopters
Operational Systems:
Stand up shared drives, CRM pipelines, ad accounts, and reporting systems for each new venture
Manage variable compensation structures, NDAs, term sheets, and onboarding templates
Ensure all IP, contracts, and budgets are in compliance with MV standards
Investor & Customer Interface:
Support preparation for presell pitches, customer demos, and investor updates
Maintain founder accountability through weekly scorecards and KPIs
Protect Martell Ventures' brand and Dan Martell's reputation by ensuring products are validated before public launches
Who You Are   Operator DNA — Proven track record in scaling early-stage ventures or leading zero-to-one launches
Recruiter & Closer — Can spot A-players, convince them to join, and set up win-win equity structures
Process Builder — Loves checklists, templates, and turning chaos into repeatable systems
Sales & GTM Muscle — Comfortable running presell campaigns, pitching SMBs, and closing early deals
High-Agency Executor — Thrives on speed, accountability, and moving the ball forward daily
Founder Mindset — Obsessed with hitting milestones ($100K F10, $500K F50, $10M ARR in 36 months)
Positive Force Multiplier — You bring a resilient, positive mental attitude, take 100% accountability for outcomes, inspire others to operate at a higher standard, and elevate teams to achieve their full potential.
What Success Looks Like   Incubating 1 new product per month with Business Leader / Technical Leader pairs onboarded
Ventures hitting $100K presell (F10) within 20 days for validation
Ventures hitting $500K revenue run-rate (F50) within 90 days
At least 3–5 ventures scaled to $1M ARR within your first year
Path to $10M ARR within 3 years across each launched company
The incubation system itself improves with every cycle — playbooks sharpen, processes become more efficient, and the machine gets stronger with each pass
Why Join Us   Work alongside Dan Martell and a team of 8-figure founders
Access to capital, distribution, and execution playbooks from Day 0
Founder-level upside without the solo-founder risk
Opportunity to shape AI-first companies that transform SMB markets
Compensation :  Competitive base + performance bonuses + equity participation in incubated ventures
Location :  Kelowna, BC
Reports to :  Managing Partner, Martell Ventures

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