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Senior Financial Advisor; Penticton Main Branch

Job in Penticton, Kelowna, BC, Canada
Listing for: Valley First, a division of First West Credit Union
Full Time position
Listed on 2026-01-13
Job specializations:
  • Finance & Banking
    Financial Sales, Financial Consultant, Banking & Finance
  • Sales
    Financial Sales, Banking & Finance
Salary/Wage Range or Industry Benchmark: 100000 CAD Yearly CAD 100000.00 YEAR
Job Description & How to Apply Below
Position: Senior Financial Advisor (Penticton Main Branch)
Location: Penticton

Job Description

We are currently seeking a Senior Financial Advisor to join our team.

The Senior Financial Advisor provides exceptional customer service to a portfolio of members by offering a full range of investment, deposit and complex lending services. The Senior Financial Advisor identifies member life stage cycle and provides solutions to financial needs, and/or refers members to an appropriate advisor.

Typical Day
  • Member Service:
    Builds strong relationships with current and potential members; identifies member life stage cycle and provides financial advice or refers to an appropriate advisor. Manages an assigned portfolio of members (generally with $100,000 to $500,000 in investible assets) through proactive regular contact, ensuring current and future needs are identified and met.
  • Member Transactions:
    Processes a full range of complex member transactions including, but not limited to: MFDA products and services; retail mortgages, personal and RRSP loans; opening personal or business accounts, debit/credit cards, LOC/overdraft protection, and related insurance products.
  • Branch Goals:
    Supports achievement of annual branch goals and objectives through proactive promotion of products and services, participation in branch campaigns, and actively seeks potential cross-sell and/or referral opportunities during interaction with members or the general public. Achieves established annual sales and referral targets.
  • Branch Support:
    Mentors other branch employees in the understanding of lending and investment products and services; and provides advice and/or assists employees with member issues in management’s absence.
  • Other duties:
    Utilizes the Day in the Life as a guideline to prioritize and manage schedules – to align efforts in reaching goals while offering a remarkable, consistent member experience across First West. Other duties as required by branch leadership.
Required Skills, Experience & Qualifications
  • College or Tech School Diploma (2 years) in related discipline or equivalent combination of education and experience
  • Mutual Funds License required
  • Must complete the internal First West certification program specific to this role within the required timeframe
  • PFP preferred
  • 2-3 years in a Financial Advisor role, or equivalent
  • Proven ability to conduct complex advisory, four quadrant conversations
  • Demonstrated ability to recognize needs, identify appropriate products and build strong member relationships
  • Proven track record achieving or exceeding sales targets in retail lending and investment products and service
  • Self-starter with ability to work independently and solve problems using common sense and sound judgment
  • Proficient in computer software e.g. Microsoft Office and banking software programs
  • Displays an understanding of risk and risk ownership by being able to demonstrate adherence to policies and procedures.
About Us – What’s in it for you
  • Mental health coverage and resources
  • Customizable health benefits, as well as topped-up parental leave
  • Performance-based compensation, employee banking advantages and group RRSP matching
  • Vacation time and flexible work arrangements to support your lifestyle
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Position Requirements
10+ Years work experience
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