Customer Marketing Analyst

The Customer Marketing Analyst is responsible for the research, segment development, and performance analysis of Buckle’s marketing programs. This position works with channel marketing teams, the internal CRM system, and other proprietary data sources to ensure that all marketing programs are efficient, on target, and representative of the overall marketing strategy. This position will also derive Guest insights from multiple data sources.

Tasks will focus on driving sales and understanding guest behavior in both ecommerce and retail stores.

This description intends to describe the general nature and level of work performed by Teammates assigned to this job. It is not intended to include all duties, responsibilities and qualifications. To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Identify and create actionable Guest segments for marketing campaigns and personalized marketing efforts to drive sales and engagement.
• Track trends in sales and guest data to uncover strategic marketing opportunities.
• Collaborate with various teams to identify key performance indicators (KPIs) and assist with measuring the success of marketing campaigns.
• Analyze and report on key metrics Guest metrics affected by various marketing channels, offering improvement suggestions.
• Manage offers within the CRM system and oversee campaign execution.

• Conduct qualitative and quantitative research to understand market trends, customer preferences, and competitor activities.
• Analyze survey results, customer feedback, and other data sources to provide actionable insights to inform business and marketing strategies.
• Design and implement customer research studies (e.g., surveys, focus groups, and interviews) to collect relevant data.
• Prepare detailed reports, presentations, and dashboards to share findings with stakeholders.
• Stay current on industry trends, market shifts, and emerging technologies to provide a competitive advantage for the business.

• Fulfill mission statement by performing job duties with a high level of customer service while contributing to a positive team spirit.
• Special projects and other duties as assigned.

This job has no supervisory responsibilities.

• Bachelor's degree from four-year college or university in Marketing, Business, Statistics, Mathematics or related field and one to two years of related experience; or equivalent combination of education and experience.
• Prior experience with APTOS CRM environment is preferred but not required.
• Experience writing basic SQL code and queries is a plus.
• Google Analytics and Google Tag Manager experience preferred but not required.
• Proactively identifies opportunities for improvement across systems or processes and takes ownership in designing and implementing effective, forward-thinking solutions.
• Sets and upholds high personal and professional standards, consistently seeking ways to enhance efficiency, productivity, and quality in all areas of responsibility.
• Operates with a strong sense of personal accountability, demonstrating resilience and optimism while continuously evaluating and refining performance to drive results.
• Applies deep subject matter knowledge and critical thinking to solve complex problems, streamline operations, and contribute to sustainable organizational success.

The physical demands described here are representative of those that must be met by a Teammate to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this Job, the Teammate is regularly required to sit; use hands to finger, handle, or feel and talk or hear. The Teammate is occasionally required to stand; walk; reach with hands and arms and stoop, kneel, crouch, or crawl. The Teammate…