E-Commerce Marketing Manager; Shopify

Overview

Job Title: E-Commerce Marketing Manager (Shopify)

Location: Utah or Remote

Compensation: $70,000 — $90,000 annually

Reports To: VP of E-Commerce

About Us:

MTN OPS is a fast-growing hunt and outdoor brand dedicated to delivering exceptional online shopping experiences. We are looking for a motivated E-Commerce Marketing Manager with a balance of technical skill, creative merchandising instincts, and a growth mindset to help elevate our digital presence and performance.

Position Overview:

The E-Commerce Marketing Manager will support the VP of E-Commerce in executing our online strategy, optimizing merchandising and pricing, developing high-converting landing pages, and enhancing the shopping cart experience. This role requires strong Shopify expertise, a collaborative spirit, and a willingness to expand technical skills over time.

• Platform Management: Manage daily operations in Shopify, including product uploads, promotions, and theme updates. Use analytics tools to monitor site performance and recommend optimizations.
• Merchandising & Pricing: Develop and execute product merchandising strategies to maximize sales and profitability. Monitor competitive pricing and implement pricing updates to maintain market positioning. Manage product categorization, cross-selling, and promotional campaigns.
• Landing Page Development: Create and optimize high-converting landing pages for marketing campaigns and product launches. Collaborate with designers and copywriters to align page content with brand standards. Track and analyze landing page performance, making data-driven improvements.
• Shopping Cart & Checkout Optimization: Work with development and design teams to improve cart functionality and usability. Test new features and streamline checkout processes to boost conversion rates. Implement upsell, cross-sell, and bundling strategies within the cart experience.
• Technical Support (HTML/CSS): Make minor edits to site design and layout using basic HTML and CSS. Troubleshoot small front-end issues and coordinate with the development team for larger fixes.
• Reporting and Analysis: Regularly report on key ecommerce performance metrics, such as traffic, conversion rates, average order value, and customer acquisition cost. Provide actionable insights and recommendations based on data analysis to inform future strategies and improve website performance.

• 3 years in e-commerce marketing, merchandising, or site management.
• Proven experience managing Shopify stores and features.
• Working knowledge of HTML and CSS for light site edits.
• Strong understanding of digital merchandising and conversion optimization principles.
• Excellent organizational skills with the ability to manage multiple priorities.
• Data-driven mindset with proficiency in analytics.
• Creative thinker with a passion for improving the online shopping experience.

• Competitive salary: $70,000 — $90,000 based on experience
• Opportunity for professional growth and skill development.
• Collaborative, supportive work environment.
• Benefits package:
  Health benefits, including dental options; 401k match;
  Unlimited PTO