Area Retail Manager

Overview

Location: Katy, TX (Based in single store location, with travel to regional stores)

Reports To: CFO

We’re looking for an inspiring fashion retail leader to guide our stores with a focus on hospitality, storytelling, and team development. As the Area Retail Manager, you’ll be both a hands-on store manager and a leader of leaders—ensuring a best-in-class customer experience across every location you touch.

Two of Consuela’s main brand pillars revolve around creating art as well as supporting and uplifting women. Given those efforts - this role is ideal for a fashion leader who is equally passionate about people (both internal and external), product, and hospitality
; someone who leads by example, develops others, and ensures that each store reflects the joyful, inclusive, and elevated retail environment
that defines Consuela.

• Lead all day-to-day operations of the Katy store, delivering an exceptional customer experience that is warm, welcoming, and true to the brand pillars.
• Develop a team of high-performing, customer-first associates through training, coaching, and ongoing development
• Implement and sustain operational processes:
• Sales floor execution and traffic-driving initiatives
• Visual/brand merchandising
• Product storytelling and customer experience/styling
• Inventory control and product flow
• Scheduling and payroll forecasting
• P&L ownership of controllable expenses
• Collaborate with Consuela Connects and HQ teams to support in-store events, activations, and brand moments

• Serve as the leader of leaders by coaching and developing Store Managers at additional locations in Austin and Smithville, Texas.
• Ensure each store is delivering on Consuela’s hospitality standards—
  hospitality without pressure, warmth without script, service with heart
• Conduct regular visits to all stores to assess customer experience, team engagement, and operational standards
• Act as the key liaison between store teams and corporate HQ—communicating key initiatives, sharing updates, and gathering field insights
• Partner with Store Managers to:
• Develop talent pipelines and succession plans
• Build schedules that support traffic , productivity goals, and in-store events
• Manage store-level time tracking, staffing models, and team development
• Support new company/store initiatives, visual refreshes, and brand consistency rollouts
• Lead weekly touch-base calls and monthly in-person coaching visits with each Store leadership team

• Champion Consuela’s hospitality-first service model across all stores:
• Ensure customers feel welcomed, seen, and supported—
  not sold to
• Model empathy, storytelling, and genuine connection with every interaction
• Elevate service standards through daily coaching, role-play, and customer experience feedback loops
• Monitor in-store feedback and respond proactively to trends or concerns - requires ability to be “on-the-floor”
• Maintain an environment where team members feel proud of their work and connected to the brand’s mission
• Establish and maintain robust product training programs - including customer styling

As a multi-store leader, you are more than a retail operator—you are a physical extension of the Consuela brand
. That means embodying our purpose, our tone, and our aesthetic in every store you lead.

• Represents Consuela’s joyful, artistic, and purpose-led spirit by leading with a confident presence, paired with a polished personal style and genuine enthusiasm/energy— demonstrating how Consuela lives within an elevated, effortless aesthetic rather than dressing as the product.
• Set the tone for hospitality-forward service that is empathetic, intuitive, and pressure-free
• Uphold visual and cultural standards that reflect a high-end retail environment—including team appearance, store ambiance, and language used in customer interactions
• Champion and protect the brand’s emotional impact
  —ensuring every customer feels uplifted, seen, and welcomed

• 5+ years of multi-unit retail leadership experience (store manager or area manager level)
• Experience in fashion,…