Business Development Manager

ABOUT VISITING ANGELS OF NORTHWEST HOUSTON + KATY

Visiting Angels is a locally owned and operated home care agency serving the Northwest Houston + Katy area since 1998. Our “Culture of Care” guides every decision we make, prioritizing the safety, dignity, and well-being of each client. We provide compassionate, non-medical support that helps seniors live independently while giving families confidence and peace of mind. Our team serves communities in and around Northwest Houston & Katy, partnering closely with families, healthcare professionals, and community organizations to deliver reliable, client-centered care.

POSITION OVERVIEW

We are hiring a Business Development Director to help more families discover and access our services. This role reports to the Office Director and is responsible for executing day-to-day marketing activities—field outreach, digital campaigns, events, and partner engagement—that expand awareness and convert interest into scheduled assessments and starts of care. The right candidate is organized, proactive, adaptable, and comfortable communicating with referral partners and families.

You will collaborate with intake and leadership, keep materials and listings current, track activity in our CRM, and ensure timely follow-up so prospective clients experience a professional, supportive first impression. Primary outcome is consistent referral flow that converts into scheduled assessments and starts of care.”

KEY RESPONSIBILITIES

Territory & Account Development

• Maintain a prioritized route of hospitals, rehabs, home health, hospice, assisted care communities, wealth managers, estate planners, and physician offices.
• Use a structured 30-60-90 day contact plan for each account with clear next steps documented in the CRM.
• Plan, attend, and staff community events, health fairs, CEUs, and educational presentations to expand territory visibility.

Relationship Management

• Build trust with referral sources through consistent, helpful communication and reliable follow-through on potential and current clients.
• Address questions or concerns promptly and share updates internally to protect relationships.
• Monitor local competitors’ services and messaging; share actionable insights with leadership.

Referral Generation & Intake Coordination

• Secure introductions and present services to decision-makers and influencers.
• Capture contact information from outreach and events and complete follow-up within 24 hours.
• Drive and facilitate same-day or next-day assessments when appropriate.
• Coordinate handoff to intake/scheduling to support a timely, professional start of care.
• Track inquiries, assessments, and starts in the CRM; log daily activities and meeting notes.
• Provide concise weekly summaries of activity and outcomes.

QUALIFICATIONS & SKILLS

• Bachelor’s degree in Marketing, Communications, Business, or related field preferred.
• 2+ years of experience in marketing, liaison, business development, or sales; healthcare/senior care/home care strongly preferred.
• Excellent written and verbal communication skills; professional, compassionate presence with families and referral partners.
• Strong organization and follow-through; able to manage multiple accounts, priorities, and deadlines.
• Proficient with Microsoft 365 or Google Workspace; comfortable using a CRM to document activity and next steps.
• Valid driver’s license, reliable transportation, and clean driving record.
• Working knowledge of HIPAA and basic referral-compliance expectations.
• Ability to travel locally throughout the territory and be in the field most days.

APPLICANT CHARACTERISTICS

• Team-oriented
  : collaborates well, communicates clearly, and supports the office.
• Proactive
  : takes initiative, follows up consistently, and builds relationships without being prompted.
• Steady and professional
  : exercises sound judgment, remains calm under pressure, represents the brand well.

COMPENSATION & BENEFITS

Compensation

• Competitive base salary plus performance-based commission tied to new client starts and/or billed hours (as defined in the compensation plan).
• Commission eligibility requires meeting a preset weekly-hours threshold and maintaining agreed monthly touchpoints with referral sources. Specific metrics and rates will be outlined in the offer letter and compensation plan.

Work Hours

• Primarily business hours. Occasional after-hours outreach may be needed when a lead requires timely support outside standard times.